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October 21, 2021 32 mins

If there’s one thing I truly believe about getting visible through DIY PR and earned media (i.e. media you didn’t have to pay for, a.k.a. advertising), it’s this: there’s no one-size-fits-all solution. There just isn’t. Yes, there are a ton of best practices and standard strategies, and they are great, but there are always questions that come up about people’s individual businesses. That’s, in fact, exactly why I created the PressDope DIY PR course program and set it up the way it is. The goal is to give entrepreneurs the training and materials they need to do their own media outreach, but also get an opportunity for individual feedback and guidance when they need it.

On today’s episode, we’re diving into a question from one PressDope DIY PR Course program member, an ethical designer who is wondering how to use a new partnership as part of her marketing — but doing it in an authentic way that feels right for her and her brand.

Listen in for my tips and advice on leveraging a non-profit partnership in your ethical fashion business’s marketing.

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Find more episodes featuring women at the forefront of FEST online at www.Spiritof608.com. This post may contain affiliate links that will send a small commission to the Spirit of 608 for recommending products and services we love and use.

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