Sponsored Rider Club Podcast

Sponsored Rider Club Podcast

Your guide to motorsports sponsorship... Show More

Episodes

May 18, 2020 10 min
FAREWELL EPISODE!!!

After 3.5 years and 228 episodes with Josh Wiese, the Sponsored Rider Club Podcast is coming to an end. Tune in for some reflections on the past and a glimpse into the future.

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Have fun and ride safe.
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April 29, 2020 11 min

Finally! It is time for ME to answer the question I have been CONSTANTLY asking the guests on the show...

If I could sponsor anyone in the world, who would I choose and why? Tune in for my answer.

Who would you sponsor and why?

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In his 4th guest appearance on the show, Jeff Vanasdal is back to talk about his latest adventures and how you should be thinking about lead generation. We also discuss social media bots and Jeff's latest online magazine.

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    April 16, 2020 27 min

    In past episodes, we have discussed the surge in iRacing and eSports, and urged you to consider getting into the mix given the current pandemic.

    Not everyone is ready for the surge, and some racers have learned the hard way. This show is intended to give you some insights into mistakes racers have made and how you can avoid those and properly leverage the exposure iRacing can bring you and your sponsors.

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    In Part 3 of the Sorensen Series, 8 yr. old racer Camren Sorensen of Sorensen Motorsports joins us to talk about the crazy things he does in youth motorsports. He also shares the work he is doing to develop his personal brand, That's Sketchy, and his YouTube channel.

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    In Part 2 of the Sorensen series, Amanda Sorensen of Sorensen Motorsports joins us to discuss multiple facets of motorsports marketing. We chat about managing sponsors across racing disciplines, turning negative energy into positive energy, showing your failures, and the importance of competition.

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    March 31, 2020 8 min

    In our 51st live show, Josh Wiese is discussing how the coronavirus has created a new surge in eSports and what that could mean for you.

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    During the COVID-19 pandemic, the world is changing daily. Many people are in quarantine, looking for opportunities to fill their time. This show discusses 5 tips to help you utilize this coronavirus quarantine time to improve your skills and ultimately your sponsorship program.

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    Branden Sorensen of Sorensen Motorsports joins us to discuss a variety of motorsports marketing and sponsorship topics. As the youngest professional drift driver and a member of a family devoted to motorsports, we get a ton of info on how to treat your sponsors, supporting development testing, and what it means to have a backup plan.

    Stay tuned for the next two parts of this Sorensen Series where Branden's sister Amanda and his...

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    Mia Chapman takes you behind the wheel to understand how she has leveraged her racing, networking, and social media skills to become a rising star in the UTV racing world.

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    Basil Khaja of Midwest Offroad Expeditions joins us to discuss how he integrates motorsports marketing and sponsorship tactics into his offroading passion. We dive into details around event planning, charity support, communication, and sponsorship connection stories.

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    March 6, 2020 36 min

    Concluding our 3 part valuation series, this episode breaks down how to package your valuation. We begin by unpacking how valuations fit into the bigger financial picture, then describe how it should be presented to a sponsor.

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    Why did it take me so long to learn this word? LIVERY! Don't make the same mistake. Tune in now!

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    February 28, 2020 55 min

    This is the hard part!

    As part 2 of the 3 part valuation series, this episode breaks down the intricacies of tangible and intangible assets, the basic parts of your valuation. We describe what they mean, how to calculate them, and outline several examples.

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    It's time to get back to the basics folks.

    Based on some poor sponsorship proposals that have floating around lately, it seems like a refresher is in order.

    Here are 6 motorsports sponsorship fails to avoid.

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    February 21, 2020 28 min

    This episode introduces a new series about valuations. It is a complex topic, so we are breaking it down into three episodes:

  • Part 1 - Overview; exploring key concepts and terms
  • Part 2 - Intricacies of tangible and intangible assets
  • Part 3 - Presenting the package deal
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    Joshua Joiner gives us an insider perspective on what it takes to manage a successful racing vlog, Hunt the Front. We discuss the importance of storytelling and explore several elements of creating engaging video content. We also dive into examples of how he has secured non-endemic sponsorships and Patreon support, among several other topics.

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    Chris Keller of Nomad Overland joins us to break down the lessons he has learned over the years and how he supports his sponsors through his overland adventure social media presence and blogging.

    We dive into several tools to help your social media and content creation strategy. We also cover some different types of partnerships (i.e. affiliate programs). Chris hammers home the importance of consistency.

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    January 30, 2020 12 min

    Do you understand offset branding costs? Can you relay your value to your sponsors? If you hesitated in answering these questions, you came to the right place.

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    Jay Tilles (aka Lightning) is the Brand Manager for Banks Power and co-host of the Truck Show Podcast. He brings to us a plethora of experience with handling sponsorship requests and managing brands. You are NOT going to want to miss this one.

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