A Candid Conversation With MarketWise's New CEO

On this week's Stansberry Investor Hour, Dan and Corey welcome Dr. David "Doc" Eifrig back to the show. Doc is the new permanent CEO of Stansberry Research's parent company MarketWise, as well as the editor of five newsletters at Stansberry and a member of the Investment Committee for Stansberry Portfolio Solutions. 

Doc kicks off the show by asking Dan about his recent river cruise vacation on the Mississippi River and sharing stories about his own trip to Lisbon, Portugal a few weeks ago. This leads to a conversation about Doc and Dan's first meeting in 2007 and how Dan was a "diligence check" for Doc joining Stansberry in the first place. Doc also talks about his permanent appointment as MarketWise CEO after almost a year holding the interim role. (0:46)

Next, Doc discusses the financial-newsletter industry and what sets Stansberry apart in this era where anyone can self-publish content – including free content and AI-generated content. "I want us to be known as a trusted source," he notes. As Doc emphasizes, Stansberry is good at finding talented analysts who work hard, know their stuff, and can meet deadlines. He also looks back on the company since its "disaster" going public, previous leadership that didn't respect the company's history, and what has mattered most to him since becoming CEO. (23:57)

Finally, Doc explains that caring about what you're doing and the experience you want to give is the most important thing in business. He gives shout-outs to several folks at MarketWise who are doing just this, from Stansberry's Executive Editor Carli Flippen overseeing everything that gets published, to the marketing team and copywriters who care about the customers more than making a sale. (45:32)