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June 11, 2025 52 mins

In this powerful episode of The StarrCast Podcast, host Lisa Starr sits down with Lindsay Madden-Nadeau, Senior Director of Wellness Strategy for Red Sea Global, to explore one of the most ambitious hospitality and wellness developments in the world. From her beginnings in luxury hospitality to leading wellness vision for giga-projects like Amaala and Red Sea, Lindsay offers insights into the massive transformation taking place in Saudi Arabia’s wellness tourism sector.

With candor and vision, Lindsay shares how Saudi’s Vision 2030 is reshaping global tourism, why Amaala is set to become the world's most comprehensive wellness destination, and how wellness is being designed from the ground up — with cultural sensitivity, sustainability, and commercial strategy at the core.

Guest Highlights:

    • Lindsay Madden-Nadeau began in luxury hospitality and clinical massage therapy and rose through major global hotel groups including Fairmont, Accor, and Banyan Tree.
    • Founded Meraki Bespoke Wellness Strategies in France before joining Red Sea Global.
    • Now leads the wellness strategy for over 30 luxury hotels and 12 dedicated wellness brands across Saudi’s Red Sea giga-projects.

Key Takeaways:

    • What is Red Sea Global? A government-backed developer responsible for Saudi’s giga projects, including Amaala and Red Sea Projects.
    • Wellness Beyond Spas: From coral regeneration and solar-powered staff villages to culturally rooted wellness rituals, Lindsay emphasizes that wellness isn’t inserted — it’s embedded.
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