We are back with Season 3 of Start Right Here! On this episode, it is a pleasure to welcome Noelly Michoux. She is the CEO and Co-founder of 4.5.6. Skin. And in this episode, we talk about how Noelly and her co-founders have used an international perspective and scientific research to create a groundbreaking line that addresses the skincare needs of 40% of the world's population.
Noelly shares why she moved from the country of her birth, Cameroon, to Normandy, France, and how that impacted her ideas about beauty. After moving to Paris to further her education, Noelly got her first exposure to a department store skincare.
After working in several careers, Noelly took a leap of faith and moved to NYC with her then-boyfriend. Because she didn't have the proper Visa, it took her months to land a job. When she did, she got her first exposure to the beauty industry while working in e-commerce for brands, including BlackUp. While in New York, she had her first child, experienced hyperpigmentation, and learned much about the skin as she sought treatment. She and her family moved back to France when her second child was born.
Still intrigued by the gap in addressing the skincare needs of those with richly melanated skin, Noelly began thinking bout addressing it. Noelly shares her circuitous route, including the journey to France's Cosmetic Valley, stops and starts with contract manufacturers, acceptance to the prestigious LVMH Research Center's program, and meeting her cofounders. Then the hurdles they faced building and launching 4.5.6. Skin.
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Check out the complete product line here: https://456skin.com/
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