Dr. Stefanie Lemcke is the founder of GoKid, a carpooling, scheduling and organization app for parents and caretakers. Dr. Lemcke founded the app when she was seeking a solution to driver fatigue after moving from New York City to Connecticut, oftentimes finding herself trapped in traffic jams with her neighbors as they all drove to the same place, at the same time, to drop off and pick up their kids.
Stefanie is a serial entrepreneur and an experienced digital manager who has worked in innovation and technology for over 17 years. With a background in the children's market, media, and entertainment, she ran the online video department at Sky Germany, headed the legal department at the Disney channel in Germany, and worked at Sony Music.
In 2012 she co-founded New York International, a website and technology for international entrepreneurs launching businesses in the US. Stefanie holds a PhD in law from the University of Munich and an M.B.A.
In this episode we discuss:
- How Lemcke turned her problem into a solution for other parents.
- The process on creating the app without a technical background.
- Identifying key skills to build a team.
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