Straight Shot

Straight Shot

Straight Shot is a podcast where we discuss how marketing impacts everyday life. Marketing is everywhere. It surrounds your life - from what you eat to what you wear and where you go. It is a vital part of any and all business. Let’s discuss the world of marketing and business as it influences everyday life, with the staff of Atlanta marketing agency, Reformation Productions and guests as they give it to us straight.... Show More

Episodes

AUDIO VERSION

Join us for our second installment to the Small Business Start Up Series. This episode features SBDC Business Consultant Benny StaRomana. Join us as we discuss the Small Business Development Center, a valuable resource to the business community.

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AUDIO VERSION - Join us for the second Question and Answer session with the hosts of Straight Shot Marketing Podcast. 

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May 4, 2020 40 sec

AUDIO VERSION: Join us as we discuss the country going back to work after the Corona Virus Pandemic on today's Straight Shot Marketing Podcast.

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AUDIO VERSION - We are all binging TV during the stay-at-home order of the Covid-19 pandemic. Join us as we explore the marketing and branding lessons from the hit TV show, BETTER CALL SAUL.

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April 3, 2020 34 min

AUDIO VERSION - So many businesses are being affected by the pandemic for Corona virus that we are interrupting our series to bring you a special episode with information on what businesses should be doing during this time. May it bring you value.

 

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AUDIO VERSION - Join us for part one of our new series that discusses the things that small businesses need to know during the early stages of starting their business and the building of their foundation. Ma 7:24-27

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March 6, 2020 63 min

Atari is the video game icon that was first to rule the home video game market. Let's discuss their history to see what business and marketing lessons we can learn from their story.

Available in UHD at https://youtu.be/KX-AWCme2PY

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February 21, 2020 74 min

AUDIO VERSION - Everyone has heard that Podcasting is the newest frontier in business. So let's talk about it. What is a podcast? How can businesses get into the realm of podcasting? What are the options? Should they? Why or why not?

Available in UHD at https://youtu.be/e1TdUINkntI

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February 10, 2020 70 min

AUDIO VERSION - Our annual industry tradition of watching the nation's number one football game just to see how the companies showcase their brands as they release their latest and greatest commercials on the broadcast. Join us as we discuss what we thought - the good, the bad, and the huh?

 

Available in HD Video at: https://youtu.be/EWlnFm9rIT8

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AUDIO VERSION - Today is our final episode in the Lessons From Coca-Cola series. We've walked with them through their history, pulling valuable marketing lessons that are still relative to business today. In this episode, we wrap up the Coke experience by discussing a few more creative marketing adventures.

Available in HD at https://youtu.be/-xS8hbOW-10

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AUDIO VERSION - Today, we discuss the famous Cola Wars and the uprising of Pepsi Cola. We'll explore how the competitors have differentiated themselves in the marketplace, the famous launch of New Coke and its impact on the lives of consumers everywhere.

Also available in HD at https://youtu.be/HbKv09Cx-jM

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Audio Version: Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war.

Also available in HD at https://youtu.be/CdzX83OjjlM

 

 

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Continuing in our Lessons From Coca-Cola series, we explore the mystery surrounding the Coca-cola formula, the imitators, and the war.

Also available in HD at https://youtu.be/CdzX83OjjlM

On the Straight Shot app, click the box in the top right corner to make the video full screen.

In the Straight Shot app, click gift icon to view bonus content.

 

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AUDIO VERSION: Join us as we discuss the business career of George Lucas and glean a few lessons from his experience with one of the galaxy's biggest brands - Star Wars. Special guest Frank Scott joins us in the studio as we walk through Lucas's life as an entrepreneur and the challenges and struggles he faced when building the Star Wars franchise.

Also available in HD video at https://www.youtube.com/watch?v=g-jsEGxFvP...

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AUDIO VERSION: Today we continue our series on the Lessons From Coca-Cola. In this Part 3 of the series, we discuss the company's commitment to marketing, the consistency in brand messaging, campaign development, promo items, and seasonal advertising.  

Also available in UHD at https://youtu.be/Tp7RddpjA9E

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AUDIO VERSION - Today we advance further into Coke's history and discuss new innovations and early strategies that Coca-cola used to break into the marketplace.

To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner.

Bonus material is available on the app by clicking the gift box on the video version episode page.

Also available in UHD at https://youtu.b...

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AUDIO VERSION: Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands.

 

Also available in video format at https://youtu.be/0eGRQKZOSWk

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Join us as we start our new series on the marketing Lessons From Coca-Cola. Today, we review the history and innovation behind one of the world's biggest brands.

To make fullscreen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner.

Also available in UHD at https://youtu.be/0eGRQKZOSWk

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October 14, 2019 69 min

Join us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications.

 

To make full screen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner.

 

Also available in UHD at https://www.youtube.com/watch?v=e1Sh1XDnaGM

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October 14, 2019 69 min

Join us with special guest Don Conklin of Pinnacle Custom Signs, as we discuss the history and usage of signage in business communications.

 

To make full screen on the Straight Shot app (available in your smartphone's app store), click the box in the top right corner.

 

Also available in UHD at https://www.youtube.com/watch?v=e1Sh1XDnaGM

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