When your company outgrows its original narrative, how do you shift the story without losing your audience?
In this episode of Straight to Voicemail, Rachel Elsts Downey taps Josh Privett, Communications Strategist and Principal Copywriter at Mantra. Josh discusses what it really takes to evolve your message and earn trust in the process.
You’ll learn:
- Why clarity beats cleverness when it comes to brand trust
- How to know when it’s time to shift your story, and what happens when you wait too long
- A real-world case study of turning fear into record-breaking growth
Jump into the conversation:
(00:00) Why brand stories blur and how truth cuts through the noise
(00:57) Rebuilding trust by narrowing your message
(02:20) How a PT clinic won by owning their unique voice
(04:11) From “fix pain” to “better you” and a 77% growth spike
(05:21) Trusting your message is a business move
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.