Building Content That Converts with Keara Dowd, Senior Manager of Content Marketing, Clutch

To create a content strategy that delivers, focus on working smarter, not harder.

In this episode of Straight to Voicemail, host Amanda Smith connects with Keara Dowd, Senior Manager of Content Marketing at Clutch, to explore how Clutch has evolved its content strategy to deliver value across every stage of the funnel. Keara shares how they’ve transformed from SEO-driven basics to becoming a trusted authority in their industry. The key? Repurposing content intentionally, meeting their audience where they are, and aligning content with key business goals.

In this conversation, you’ll hear about:

• How Clutch’s content strategy has shifted to build authority across key service areas
• Why content marketing is central to Clutch’s holistic SEO strategy
• The role of influencer lists in driving traffic and engagement
• Practical ways to repurpose content for different audience segments

Jump into the conversation:
 (00:00) Meet Keara Dowd
 (00:12) Why content has always been central to Clutch’s strategy
 (01:02) How Clutch uses content to build topical authority
 (02:35) Repurposing content to reach diverse audiences
 (03:19) How influencer lists drive new traffic and engagement