In this episode of Straight to Voicemail, host Amanda Smith taps with Chelsea Castle, Head of Content & Brand at Close, as she shares how founder-led storytelling is shaping the future of B2B content.
With a background in journalism and brand strategy, Chelsea shares how her team is creating smarter content that goes beyond attention-grabbing to actually drive business outcomes. From reinvigorating Close’s content engine with its CEO to creating product stories that resonate on a human level, Chelsea breaks down what it takes to stand out in a crowded CRM market.
In this conversation, you’ll hear about:
- How Chelsea is using founder-led content to revamp Close’s brand vision
- The “hivemind” approach to daily collaboration with her CEO
- Why storytelling is key, even when the product isn’t “sexy”
- How Close is making conceptual product series that cut through the noise
Jump into the conversation:
(00:00) Meet Chelsea Castle
(01:12) Reimagining content through founder-led storytelling
(01:59) The Blueprint Series and smart content distribution
(02:28) The LinkedIn Sprint and collaborative content creation
(03:18) Turning product storytelling into compelling, human content
(03:39) The Desiree Demos series and brand-driven content innovation
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