Building trust across your go-to-market team isn’t just a strategy. It’s the backbone of your success.
In this episode of Straight to Voicemail, Rachel Elsts Downey calls Megan Klingaman, Director of GTM & ABM at Gravity Global. With extensive experience leading GTM efforts both at the agency and client level, Megan talks about aligning cross-functional teams, activating multi-channel campaigns, and earning trust to drive real business outcomes.
You’ll learn:
- How to create alignment between sales and marketing teams through effective trust-building strategies
- The importance of tying go-to-market actions back to business goals
- Real-world examples of leading go-to-market efforts
Jump into the conversation:
(01:23) Why establishing trust in go-to-market can be challenging
(02:00) How aligning GTM actions with business goals drives success
(02:51) The role of data in building trust
(03:30) Overcoming sales and marketing misalignment
(04:30) The importance of understanding lead quality, not just lead quantity
(05:02) Listening to clients’ past experiences to rebuild trust
(05:45) Tailoring GTM strategies to fit each client’s unique needs
(06:07) How Megan leverages GTM frameworks to help achieve business goals
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.
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