How do you build trust that feels authentic, not transactional? | Natalie Marcotullio, Head of Growth and Product Marketing, Navattic

What if building trust didn’t start with the product, but with the story you tell before you ever show it?

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Natalie Marcotullio, Head of Growth and Product Marketing at Navattic. With over a decade of marketing experience, Natalie helps B2B companies build trust through transparent content, demo-led experiences, and storytelling that centers the customer.

You’ll learn:

• Why most product marketing comes off as a pitch  and how to make it a conversation instead
• A trust-building framework to anchor your marketing in authenticity, not just ROI
• How Navattic uses customer “show-and-tells” to create high-context, low-pressure demos

Jump into the conversation:
(00:00) The big question: how do you build authentic trust in product marketing?
(01:00) Why storytelling always comes before product demos
(01:34) The power of founder origin stories and leading with customer voices
(02:00) Navattic’s “customer show-and-tells” - a non-salesy way to showcase value
(03:00) Natalie’s “Unique and Valuable” framework for trust-driven content

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.