Whether you’re looking for a content creator, a designer, or an accountant, most likely you won't start with a search engine. You'll ask around before you get serious.
The WSJ recently wrote about a corporate trend: avoiding the usual job posts in favor of queries to a well-connected thought leader.
Alas, all too many business owners think of networking in terms of The Coffee Date. If you’ve been in business awhile, you’ve probably got enough Coffee Date Stories to fill a comedy set at a business-oriented comedy show.
On this podcast, I share a few stories of networking gone wrong. Some of them feature experienced marketers who should know better…or just had a very bad day.
Even better you’ll discover how to use stories to make sure you connect effectively, so you don’t waste your time and theirs.
And you’ll learn a technique I found in Dorie Clark’s excellent book, The Long Game, on how to respond to that inevitable question: “Can we get together and talk about our businesses?” Not surprisingly, she’s far more tactful than I am.
If you’d like to learn more about backstories, you can download my free report, How To Learn What REALLY Motivates Your Clients.
I also have a course on this topic. Use the coupon LISTEN20 to get a 30% discount.
Just browsing and enjoying the content? Click here to buy me a virtual coffee.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
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Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com