As an entrepreneur, you've probably heard the saying, "A Confused Mind Doesn't Buy." So when you're thinking of expanding your business to encompass your new interests, you may wonder: Do I have to hold back on something I really care about?
I often see this with clients who have been in business a while. As you grow, your interests expand. For instance, on this podcast, I talk about a business coach who used to be "strictly business." She'd talk about sales, marketing, and accounting. Mention "mindset" and she'd insist, "My clients don't tolerate that woo-woo stuff."
After several years of success, she began working with affiliates and writing her own books on topics like gratitude, wellness and even spirituality.
Secondly, as you build a following, your audience takes a new interest in you. They want to know more about the way you think. You've earned so much credibility, you'll get followers when you talk about topics that once seemed far removed from your business identity.
So you might try integrating your new interests into a new, more powerful story. Far from creating confusion, you may find your audience treasures your complexity.
If you'd like my help on creating your new story, check out the Strategic Intensive - a consultation program where we build a foundation for your marketing. Click here to learn more.
In the podcast, I refer to the story archetypes. You can learn more (and discover your own archetype) with a free download at http://CathyGoodwin.com/arch
The authors mentioned are Tim Ferriss, Arlie Hochschild and Chris Guillebeau.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com