089 Confusing your clients with too many interests? Wrap them up into one story.

As an entrepreneur, you've probably heard the saying, "A Confused Mind Doesn't Buy." So when you're thinking of expanding your business to encompass your new interests, you may wonder: Do I have to hold back on something I really care about?

I often see this with clients who have been in business a while. As you grow, your interests expand. For instance, on this podcast, I talk about a business coach who used to be "strictly business." She'd talk about sales, marketing, and accounting. Mention "mindset" and she'd insist, "My clients don't tolerate that woo-woo stuff."

After several years of success, she began working with affiliates and writing her own books on topics like gratitude, wellness and even spirituality. 

Secondly, as you build a following, your audience takes a new interest in you. They want to know more about the way you think. You've earned so much credibility, you'll get followers when you talk about topics that once seemed far removed from your business identity.

So you might try integrating your new interests into a new, more powerful story. Far from creating confusion, you may find your audience treasures your complexity.

If you'd like my help on creating your new story, check out the Strategic Intensive - a consultation program where we build a foundation for your marketing. Click here to learn more.

In the podcast, I refer to the story archetypes. You can learn more (and discover your own archetype) with a free download at http://CathyGoodwin.com/arch

The authors mentioned are Tim Ferriss, Arlie Hochschild and Chris Guillebeau.