You've got a great story for business...and you're ready to write "The End."
But it's rarely a good idea to end your business story this way. When you're writing a story to sell, you'll get more results with a story that ends with the client's transformation.
In this podcast episode, we'll talk about how to show your client reached a transformation. You'll discover
... how to tailor the transformation to be meaningful to the clients you're trying to attract;
...why it's important to frame the story as a "to" rather than a "from;"
...some examples of selling stories from other service-based business owners.
Resources mentioned:
Self-paced video course on how to tell a story that's designed to sell
Udemy course on storytelling that explains why CInderella doesn't make a good business storyThe Ebook Grow Your Business One Story At A Time: Click here.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!