You've heard it over and over. Success come from hard work, not talent.
You're not a good writer? Not a natural business person? Just work, work and work some more.
So hard work is admirable, right? People are most impressed by hard workers?
Wrong.
Research studies asked this question directly, "What impresses employers and investors most?"
Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily.
And the winner? Listeners reported greater respect for people who found success easily.
If you think about it...we shouldn't be surprised. Who would you hire as an accountant: the one who struggled to get C's or the one who coasted through on A's without breaking a sweat?
So when you present your story...
This episode gives you
... 3 reasons why you'll get better clients by focusing on natural talent than by focusing on hard work.
...a recipe for presenting yourself using these insights - without bragging or self-promotion.
RESOURCES:
Inc Magazine article describing the research
Free Report on Story Archetypes
Podcast Episode Featuring Nicole Lewis-Keeber - How A Story Can Traumatize Your Audience
Strategic Intensive Consultation
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