You've heard it over and over. Success come from hard work, not talent.
You're not a good writer? Not a natural business person? Just work, work and work some more.
So hard work is admirable, right? People are most impressed by hard workers?
Wrong.
Research studies asked this question directly, "What impresses employers and investors most?"
Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily.
And the winner? Listeners reported greater respect for people who found success easily.
If you think about it...we shouldn't be surprised. Who would you hire as an accountant: the one who struggled to get C's or the one who coasted through on A's without breaking a sweat?
So when you present your story...
This episode gives you
... 3 reasons why you'll get better clients by focusing on natural talent than by focusing on hard work.
...a recipe for presenting yourself using these insights - without bragging or self-promotion.
RESOURCES:
Inc Magazine article describing the research
Free Report on Story Archetypes
Podcast Episode Featuring Nicole Lewis-Keeber - How A Story Can Traumatize Your Audience
Strategic Intensive Consultation
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.