You've heard it over and over. Success come from hard work, not talent.
You're not a good writer? Not a natural business person? Just work, work and work some more.
So hard work is admirable, right? People are most impressed by hard workers?
Wrong.
Research studies asked this question directly, "What impresses employers and investors most?"
Employers and investors listened to stories of people achieving success by hard work...and stories of people who were so talented, success came easily.
And the winner? Listeners reported greater respect for people who found success easily.
If you think about it...we shouldn't be surprised. Who would you hire as an accountant: the one who struggled to get C's or the one who coasted through on A's without breaking a sweat?
So when you present your story...
This episode gives you
... 3 reasons why you'll get better clients by focusing on natural talent than by focusing on hard work.
...a recipe for presenting yourself using these insights - without bragging or self-promotion.
RESOURCES:
Inc Magazine article describing the research
Free Report on Story Archetypes
Podcast Episode Featuring Nicole Lewis-Keeber - How A Story Can Traumatize Your Audience
Strategic Intensive Consultation
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
New Heights with Jason & Travis Kelce
Football’s funniest family duo — Jason Kelce of the Philadelphia Eagles and Travis Kelce of the Kansas City Chiefs — team up to provide next-level access to life in the league as it unfolds. The two brothers and Super Bowl champions drop weekly insights about the weekly slate of games and share their INSIDE perspectives on trending NFL news and sports headlines. They also endlessly rag on each other as brothers do, chat the latest in pop culture and welcome some very popular and well-known friends to chat with them. Check out new episodes every Wednesday. Follow New Heights on the Wondery App, YouTube or wherever you get your podcasts. You can listen to new episodes early and ad-free, and get exclusive content on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. And join our new membership for a unique fan experience by going to the New Heights YouTube channel now!
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.