What's the most difficult page to write on your website? Your About Page.
People don't like to write this page because they don't like to write about themselves. It feels like boasting. It violates the rule: "The nail that stands out gets pounded down."
Your About Pag has to answer three questions:
1 - Why are you in this field?
2 -Why are you passionate about what you do?
3 - How do we know you're good at what you do?
Each of these questions can be answered with a story. This episode gives you examples from real business owners who use stories artfully and intelligently.
You will learn...
...how to use a story to connect the dots between what you were and what you do now
...the best way (and the worst way) to show you’re passionate about what you do
...how to show you’re qualified to make the offer
People mentioned:
Cindy Bidar - Podcast featuring Cindy as a guest
Ellen Finkelstein - Podcast featuring Ellen as a guest
Additional resources:
Write your About Page With Stories - video DIY course on writing your About Page when YOU are the business.
Grow your business one story at a time - my book on business
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