What does it mean to know your client? This episode was created after I saw an email encouraging. entrepreneurs to know their customers. Demographics, psychographic, big problem...anything, they said.
There's a better way. Find their story. What brought them here? What have they tried? Those are the questions that will help you write the copy.
If they say, "The other way took too long," you how them that your way is shorter. If they say, "The other provider was rude," you show them why you're polite.
In this episode, we'll talk about...
...the importance of interviews in market research
...the very worst question you can ask in an interview
...the 3 points you need to uncover in your client's backstory
...two mistakes that can make your interview go on longer (or at least SEEM to go on forever)
..why it may not be a good idea to offer a reward (bribe?) for participating
If you'd like to learn more about the customer backstory, I have a free resource for you:
https://cathygoodwin.com/baggage
Also check out my newest book, Your Mess is Not Your Message. It's about branding yourself as a small business and it's free with Kindle Unlimited. Please leave a review so I'll know what you think!
I'm also available for a 90-minute consultation or a quick video review of your work. If you'd like to have my critique your website in a future episode of this podcast, send me a message here. Or reply to a newsletter post.
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