When you tell stories, do you ever think, "That's all well and good for life coaches with personal stories. But I'm a technical person who wants to help people discover new ways of thinking about their actions.
Talking about finance seems to call for discussions of numbers, trends and charts with percentages in three colors.
Jacquette Timmons brings a different perspective. She's a financial behaviorist, someone who helps people deal with issues related to money, income and investments.
Money reflects what's going on in people's personal lives. If you want to understand money conflicts, you need to understand family dynamics and individual emotions.
To illustrate, Jaccquette uses stories about what happens when ordinary people encounter massive shifts in money. She talks about how she realized that money reflects what's going on in our lives -- and how changes in money also change our lives.
What makes this especially interesting is that Jacquette is an Educator archetype. (If you want to learn more about the archetypes, click here.) Her message is, "If you apply what I teach you, you will reach your goals." Her stories are told to educate readers by making a point, not to help us get to know Jacquette as "the person behind the web."
On this episode, you will hear:
-- Jacquette’s origin story: what made her motivated to be a financial behaviorist
-- sample stories of how family background creates a ceiling on your business earnings (and the dynamics of money management in a marriage)
-- why you need to acknowledge your relationship with money (and how it mirrors several relationships you have in your life)
-- how Jaquette uses stories to make her clients realize they're not alone (so they're more comfortable sharing their challenges)
-- how Jacquette uses stories from her own experience to help her explain complex concepts to clients
Learn more about Jacquette at her website: JacquetteTimmons.com
Get a free exercise to understand your own relationship with money: jacquettetimmons.com/wheel
You can also find her. on Instagram and LinkedIn.
Learn more about me on my website.
My new book on solopreneur branding will show you how to use the archetype framework for your own marketing. You'll see why marketers are successful with different kinds of stories, depending on how they choose to position themselves. Free with Kindle Unlimited.
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