If you’re a small service-oriented business, you want to get people to talk about you! But how do you do this?
Small companies—especially service-based solopreneurs—can’t generate buzz the same way as big companies. They need to dip into their client’s backstories. When someone says, “You seem to be talking to me!” -- that's how your buzz begins!
In this episode, I talk about what it means for a solopreneur to create buzz. It’s not the same thing as big-company buzz.
You’ll get examples of stories that never became the subject of conversation, and how they’re different from stories that generated buzz.
You’ll also learn:
Why my first website didn’t get clients for relocation coaching
How backstories hold the key to going viral
3 reasons why backstories help generate buzz
RESOURCES AND MENTIONS:
Christina Hills - Get her ebook “Web Design for Non-Techies” If you click at a different time, you'll get a different resource.
Peter Guber - Tell to Win - Buy on Amazon. https://amzn.to/3G0dHNg
My book on relocation (free with Kindle Unlimited - available in paperback or ebook on Amazon) Click here.
My DIY 1course can help you find your client’s backstory. Click here.
FREE ebook on finding your client’s backstory. Click here.
Popular Podcasts
Cold Case Files: Miami
Joyce Sapp, 76; Bryan Herrera, 16; and Laurance Webb, 32—three Miami residents whose lives were stolen in brutal, unsolved homicides. Cold Case Files: Miami follows award‑winning radio host and City of Miami Police reserve officer Enrique Santos as he partners with the department’s Cold Case Homicide Unit, determined family members, and the advocates who spend their lives fighting for justice for the victims who can no longer fight for themselves.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.