Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic treasure trove!
You’ll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message.
Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message.
We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced.
You will learn…
...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don’t depend on your personal journey)
...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses)
You can also download a workbook to create your own path from story to strategy. Currently free when you click here.
I can also work with you one-to-one to take your own story on the journey to finding a new business model and a new strategy. Click here.
Reach out to me with your story! I'll give you a quick answer.
Don't forget to rate and review this episode, preferably at Apple or Spotify. that' how we grow.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Law & Order: Criminal Justice System - Season 1 & Season 2
Season Two Out Now! Law & Order: Criminal Justice System tells the real stories behind the landmark cases that have shaped how the most dangerous and influential criminals in America are prosecuted. In its second season, the series tackles the threat of terrorism in the United States. From the rise of extremist political groups in the 60s to domestic lone wolves in the modern day, we explore how organizations like the FBI and Joint Terrorism Take Force have evolved to fight back against a multitude of terrorist threats.