All Episodes

May 23, 2025 11 mins

Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn’t just relatable — it’s a strategic treasure trove! 

You’ll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message.

Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message. 

We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced.

You will learn…

...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don’t depend on your personal journey)

...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses)

You can also download a workbook to create your own path from story to strategy. Currently free when you click here

I can also work with you one-to-one to take your own story on the journey to finding a new business model and a new strategy. Click here. 

Reach out to me with your story! I'll give you a quick answer. 

Don't forget to rate and review this episode, preferably at Apple or Spotify. that' how we grow. 

 

Mark as Played

Advertise With Us

Popular Podcasts

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.