Struggling to find the right words for your marketing? In this episode, we unpack why your business story isn't just relatable — it's a strategic treasure trove!
You'll discover how storytelling becomes a diagnostic tool to uncover your most powerful marketing message.
Whether you're a coach, freelancer, or creative entrepreneur, your story already holds the key to your branding, positioning, and message.
We'll explore three story types that reveal your value proposition, brand positioning, and unique angle.. The breakthrough is in the story you've already experienced.
You will learn…
...What is an aha moment and how it can help your strategy...The 3 types of stories that can give you new insights into branding and positioning (including that don't depend on your personal journey)
...How real-world business owners used stories to develop their strategy (and in some cases, transform their businesses)
You can also download a workbook to create your own path from story to strategy. Currently free when you click here.
I can also work with you one-to-one to take your own story on the journey to finding a new business model and a new strategy. Click here.
Reach out to me with your story! I'll give you a quick answer.
Don't forget to rate and review this episode, preferably at Apple or Spotify. that' how we grow.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.