What do invisibility, time travel, and telepathy have in common?
It's not just a party game or a job intervew question, "Choose your superpower." These 3 storytelling superpowers that can transform your marketing.
In this episode of Strategic Storytelling, we'll explore how to:
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Make your writing "invisible" so your message becomes the star (not your clever wordplay)
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Use time travel to guide your audience from frustration to solution
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Tap into the power of telepathy to respond directly to your client's unspoken desires
Whether you're writing sales pages, emails, or social posts, these three tools will help you create copy that connects deeply and converts naturally.
No magic tricks. Just strategy.
Mentioned:
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Blog post on how to research your client's inner dialogue
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The Client Advantage course for going deeper into customer understanding
Listen now to discover how to:
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Make your story irresistible and unforgettable
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Avoid common copywriting traps that kill connection
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Use storytelling as a sales strategy (not just a creative flourish)
💡 If you found this episode helpful, please subscribe, leave a review, (preferably on Apple or Spotify) and share it with a friend or colleague.
Visit cathygoodwin.com for more storytelling tips and resources.
To be a guest on the podcast. Go here and fill out the form.
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