All Episodes

June 20, 2025 20 mins

When you're a solopreneur or running a right-sized business, hiring a mentor isn’t as simple as following someone else’s success story. In this episode of Strategic Storytelling, we unpack the reasons why traditional mentor models — often built for corporate careers or celebrity entrepreneurs — don’t work for most small business owners.

You’ll discover:

  • Why their story may be inspiring... but useless to your business

  • How to identify the right kind of support based on your business archetype

  • Three powerful alternatives to traditional mentorship — including the idea of a "personal advisory board"

  • How to use your own intuition as your most powerful decision-making tool

Before you invest in a high-ticket program or follow someone else’s path, tune in to rethink what "mentoring" really means for your stage of business.

RESOURCES AND MENTIONS:

Your Mess is Not Your Message: A Guide to Solopreneur Branding
This book contains a detailed discussion of the archetypes  discuss here.
Free with Kindle Unlimited.

FREE: What is your archetype? Take this quiz...and then learn more about your archetype from my book.

Intuition: A Guide For Career and Business. I wrote this quite a while ago and it's still good.

Podcast with Robert Middleton (an Educator).
Podcast with Cindy Bidar (a Role Model).
Podcast with Ellen Finkelstein (also a Role Model)

One of many dozens of articles on personal advisory boards

Get in touch with me.



Mark as Played

Advertise With Us

Popular Podcasts

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.