We all hear that stories are powerful—but do they actually bring in sales?
In this episode of Strategic Storytelling, I break down how stories make money for your business, both indirectly (as a smart marketing tool) and directly (by increasing conversions).
You'll learn what makes a story profitable, how to align your storytelling with strategy, and what to avoid if you don’t want your content to fall flat.
Whether you're writing a landing page, planning a campaign, or building your brand, this episode will show you how to use stories not just to entertain, but to earn.
What You’ll Learn:
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The difference between “fun to tell” and strategic stories
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How stories can help you plan, clarify, and position your business
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What makes a selling story and how to craft one
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How storytelling keeps you from killing the sale by being too pushy
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Tips to use storytelling to connect with your audience’s “before” picture
Resources Mentioned:
Cast the characters for your selling story
From Story Telling to Story Selling: Tell your selling story
Story-Driven Planning Workbook
Podcast on Story-Based Strategy
Work With Me:
Need feedback on your story, landing page, or website? I offer personal video reviews so you can get fast, thorough, fluff-free feedback. Click here to learn more and sign up.
Connect With Me:
Website: https://cathygoodwin.com
Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on Apple or Spotify. It helps others discover the power of strategic storytelling.
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