StrategyCast

StrategyCast

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity. Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business leaders on the show with backgrounds in B2B and B2C from brands such as General Motors, IBM, McDonald's, and Netsuite. It is the wisest and most successful of leaders who know the value of advice, can listen, and can share their experiences with others. Whether you're a CEO, a CMO, a Marketing Director, or an entrepreneur who wears many hats, this podcast is for you. For more information and show notes, go to strategycast.com. You can also follow @Strategy_Cast on Instagram, Facebook, and YouTube.

Episodes

August 26, 2025 41 mins

Struggling to balance bold ideas with strategy in the AI era? Gain actionable ways to align marketing with business goals, harness AI for growth, and reshape your team for success.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategyc...

Mark as Played

What happens when marketing speaks the boardroom’s language? In this episode of StrategyCast, you'll learn how to transform marketing from a cost center to a growth engine by mastering financial metrics, board communication, and funnel economics!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketin...

Mark as Played

Stop wasting your marketing budget on vanity metrics! Get the real playbook for tying marketing to revenue, winning C-suite trust, and wielding AI for business growth.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for ...

Mark as Played

Stop losing sales to confusion! Get the secret formula for turning complex products into business wins with clear, bold marketing. This episode is packed with real talk, mindset shifts, and strategies you can use TODAY.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a ...

Mark as Played

Break down the silos and boost your product launches! This episode reveals how syncing product and marketing teams early can sharpen positioning, shorten sales cycles, and create offerings your customers actually want.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a w...

Mark as Played

What’s holding marketing teams back from driving real growth? In this StrategyCast episode, you’ll get practical steps to connect your efforts to revenue, earn a true seat at the table, and turn marketing into your company’s growth engine!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clip...

Mark as Played

What does it take to thrive in nonstop marketing chaos? In this episode of StrategyCast, get real-world tactics for staying focused, outsmarting uncertainty, and building a high-performance mindset, so you lead teams and brands through any storm with confidence!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts ...

Mark as Played

Is your B2B marketing burning cash instead of building real growth? Get the no-fluff framework that turns scattershot tactics into revenue wins! Uncover the key shifts around strategy, value, and ROI that fuel consistent results.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resourc...

Mark as Played

Why do some brands stay beloved for decades while others fade away? In this episode of StrategyCast, you’ll pick up timeless marketing imperatives, learn how to build lasting relevance, and find out why bold, consistent strategy is your brand’s secret weapon!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of ...

Mark as Played

What happens when a small, reactive marketing team becomes an AI-powered growth engine? This episode of StrategyCast breaks down the exact steps, mindset shifts, and game-changing systems that can turn your department into a true strategic powerhouse!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketin...

Mark as Played

What’s the real key to marketing resilience in turbulent times? In this episode of StrategyCast, learn how to turn economic shocks, talent shortages, and global shifts into strategic opportunities, so your brand thrives when others falter!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clip...

Mark as Played

What if your podcast became your best sales tool? In this episode of StrategyCast, learn how to turn listeners into loyal buyers, build real trust, and design a show your sales team will love. Get ready to boost ROI and become unforgettable in your B2B niche!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of ...

Mark as Played

What does it take to turn stagnant B2B portfolios into true growth engines in the age of AI? In this StrategyCast episode, we’re sharing breakthrough tactics to spark demand, master challenger selling, and position your brand as the first choice buyers notice.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of...

Mark as Played

Change is a mindset, not a moment! In this episode, learn proven ways to lead transformation, build lasting trust across teams, and create genuine influence—while making big moves in marketing. Plus, get actionable tips on hiring, storytelling, and staying future-ready.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly...

Mark as Played

How do iconic brands stay ahead in ever-changing markets? This episode of StrategyCast spills secrets on playing the long game with brand innovation, balancing trends and tradition, and building irresistible products that keep consumers coming back for more!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of m...

Mark as Played

Marketing isn’t just a service; it’s your company’s power tool for growth! This episode of StrategyCast reveals how thinking like a true business leader, asking the smartest questions, and building trust across departments will set your brand apart and elevate your impact!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive wee...

Mark as Played

Shake up your influencer strategy by harnessing the power of micro advocates! In this episode, learn how to drive authentic brand momentum, choose advocates who truly connect, measure ROI, and blend paid with organic buzz for lasting impact.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, cl...

Mark as Played

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marke...

Mark as Played

What happens when entrepreneurial grit meets visionary leadership in a fast-changing tech world? This episode of StrategyCast is packed with real talk on fearless risk-taking, marketing mastery, and how curiosity can power up your career. Get inspired to lead and innovate boldly!

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You&ap...

Mark as Played

Imagine turning resourcefulness and customer insights into the backbone of brand strategy! This episode of StrategyCast showcases how marketing techniques from CPG giants and the world of B2B SaaS can reshape the perception of your brand.

And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing t...

Mark as Played

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