February 27, 2025 • 16 mins
In this episode of the Strong Back Nation Podcast, we dive deep into identifying your ideal customer and how junk removal is more than just hauling away items—it’s about providing a service that impacts lives.
🔹 Topics Covered:
✔️ The unique needs of widows and seniors—offering help, empathy, and ethical service
✔️ How upper-middle-class customers value professionalism and convenience
✔️ Why ethical business practices (like returning lost money) build trust and long-term success
✔️ How real estate trends and zip code analysis can refine your marketing strategy
✔️ The balance between efficiency and responsible disposal—donation vs. dumping
💡 Whether you're in the junk removal business or any service industry, understanding WHO you serve is key to success. Tune in for practical insights on customer segmentation, pricing, and marketing strategies!
📩 Want to grow your business with Facebook, Google, yard signs, or other marketing tactics? Reach out at StrongBackNation@gmail.com
🎙️ Subscribe & listen now to elevate your business strategy!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Thanks for listening to theStrong Back Nation Podcast.
If you would like any help withgenerating leads, using Facebook,
Google Yard signs, or any other tactic,
you can email StrongBack nation@gmail.com.
Interviews are always welcome.
We would love to have you on the showand hear your unique perspectives.
You can provide an inquiry atStrong Back nation@gmail.com.
(00:24):
Today's episode we talk about findingyour ideal customer and how it's not just
about getting the job done,
but about providing a service thatis felt throughout the community.
What's going on today,
(00:45):
I wanted to share with you
kind of the customer base that I work
with or that I like to work with.So today I just helped a lady
not finished yet,
but get a bunch of furniture andjust random items out of her house.
(01:07):
She's moving and thenshe has a garage full of
stuff. Not full, but just
random things.
There's chairs and boxesand a few items that
could be reused, some moldtools and stuff like that.
(01:31):
So
what I did was I loadedas much stuff as I could
and then I'll have to comeback to get the rest of it.
But her situation isher husband passed away
four years ago,
and so she's just been dealing with,
(01:54):
well, number one,
it's hard to part ways with stuff that a
significant other that's got to bereally hard to let go of things.
So I can empathize with kindof what she's going through
or did go through, but now
(02:17):
she moved all that stuff to a newhouse and then she's moving again.
So by the second move,
she's just kind of donedealing with all this stuff,
having to move it twice. So
that's where I came into thepicture. What I love about
(02:39):
customers like her is that I've had acouple of calls like this where, Hey,
I
looked you up, I found you, and itjust felt like it was meant to be.
I love those customers.I agree if I feel like
(03:00):
meant to be, I feel like God has apart of helping me and running my
business and helping me findthose people that really need help
because it's my way of
service helping them.
And my favorite is helping the widows,
(03:22):
the ladies who her husband passedaway and they don't have any help.
And so they call me and I'vegot the manpower and the strength and the equipment
to come and take careof them. I don't know,
it feels really good inside to helpthose type of customers and they're
amazing individuals.
(03:43):
I really enjoy talkingwith them and kind of
helping 'em out, figure out what needsto go, what staying, stuff like that.
So anyway, so
I helped get the first load all situated
(04:06):
and then I told her
I made a donation pile. A lotof stuff in there that was,
you can totally reuse. There's
a snowblower, like anolder one, it still works,
and this little garden bedtiller, all these tools
(04:30):
and just things you can reuse.
So I'm just going to setthat aside and make sure
that gets reused somehow getsin a good place or repurposed
somehow because
hate to
just throw those things awayso I just can't do it. Anyway,
(04:54):
so as I was going through the garage,
this is where business ethicscomes to play because I was just
in a situation like that. I justkind of thumbed thumb through,
just see if there's anythingthat you can donate,
make sure there's nothing valuableor something she would want to keep.
(05:16):
And so as I went through one of the boxes,
a wad of cash appeared, surfaced,
nothing crazy,
probably like five $1 bills or somethinglike that. So I just grab the 500 bills
and put it on the table and next timeI go out there, I'll let her know like,
Hey, I found this a few dollarsin this box. I'm just aside,
(05:38):
anything valuable if you want to keep, but
this hasn't happened to me yet,but I've heard stories where
other junk callers where they gothrough and they open Azure and there's
a wad of $10,000 of, or something crazy.
(05:59):
And so
my philosophy is that I run
on good business ethics.
So I strongly believe that if youcome across something like that,
that it belongs to them and youshould let them know that, hey,
(06:20):
I found this probably
should probably know about this so that
it belongs to them. It's theirs.Even though they told you, Hey,
all this stuff needs to go,
they probably didn't knowabout that wat of $10,000. So
(06:42):
anyway,
but good business ethics and I live
my life as if
I'm accountable to God.
And so one of the things I live by is,
are you honest in yourdealings with your fellow man?
(07:05):
And so by keeping that moneyand not telling 'em about that,
is that honest versusletting 'em know about it.
So I think that's an obvious answer,
but I am sure there's certainindividuals or people out there that
would not be honestabout that. And so I just
(07:31):
think,
I strongly believe that you'regoing to be held accountable somehow
how you treat that situation anyway,
treat your customers well, especiallythose widows. They need help,
especially if they don't havefamily. That's why they call me up.
(07:54):
And I don't feel bad about
the pricing or how much you charge because
they need that service. And so
they hire you to
(08:14):
take away a lot of problems in their life.
They don't really, honestly, I wouldn'twant them moving all that stuff.
They could get hurt or
a lot of things could happen anyway,
that's my ideal customer. They're retired.
(08:40):
Usually they have retirement.
So paying for a servicelike that is just not,
there's no worrying abouthow much it's going to cost.
They just call me up and Icome out and take care of 'em.
(09:02):
So another story.
So there was this lady who Ithink I shared with you this
story with you in earlier episodes,
but this lady called me andman, she was the sweetest lady.
She had to have been
(09:25):
mid eighties, maybe 90, Idon't know, sweetest lady.
But I showed up on her property. It wasthe summer. She's got this beautiful,
amazing property that her husbandbuilt, I think in the eighties.
And it was just like
the architecture of thishome was really interesting.
(09:47):
It's got this curved garagebuilt out of stone and this
barn and this beautiful property.
And she's got just like, oh,
I just love the history.You can just tell.
There's a lot of good memories of that.
(10:08):
She had with her husbandthat passed away and
she had these two huge deep
freezers from 50 yearsago. Oh man, I don't know.
I feel like they made thingsmore quality 50 years ago.
Those deep freezers, they still work.I don't know how they last that long,
(10:33):
but they're still going,
but she just doesn't want it anymorebecause it's too big and heavy. So,
but man, their quality.
And so I helped her gether deep freezer's loaded.
And then this is the most hilariouspart. She's got all this farm equipment.
She's got this side by side that shehops in and she screws him around
(10:58):
in this side by side doingher farm stuff at almost 90.
And she let me, because
I was in her barn going through allof her husband's stuff. I think he was
in construction and he was anelectrician. I don't know something.
He was a farmer guyand he had all kinds of
(11:22):
just old equipment and stuff.
And so she let me grab the side by side,hook up a chain to pull some stuff out.
There was old riding lawnmower in there,
and I hooked up and justdragged it out. And anyway,
it was just really cool experience.
And then she had all thisbeekeeping equipment,
(11:43):
and so I told her about that. Myoldest son is into beekeeping,
and so she was so excitedto hand that to me.
So anyway, that was areally fun experience.
I think I went there three or four timesand filled up a full trailer load of
stuff. And anyway,
(12:07):
sweetest lady, really fun.
But yeah, so I think
that's a very specialized portionof my customer base is those
widows.
And they're really aspecial kind of people
(12:28):
that I want to makesure I take care of. And
the other customers I really love isthose upper middle class customers.
I roll up to their neighborhood andthe only thing that they don't have is
a gate to get into the neighborhoodbecause it's borderline gated community.
(12:52):
But there's a golf coursenext to the neighborhood
and their house. They have three cargarages and you go inside their house,
there's a theater room anda pool table and a bar,
and a nice brand new poker table with
poker chips that hasn't even beenopen. It's just for decoration.
(13:15):
That's what I ran into the other day.
So that's another customer. They justdon't care about how much it costs.
They're just glad you're there.And the more professional you look,
it just elevates their status.
I feel like it just makes them look goodin the neighborhood. They're calling up
(13:39):
this luxury junk,
junk approval service company to comeand take care of the stuff they need to
get rid of.
So there you go. Uppermiddle class widows.
I think what I'm going to do atthe end of the year, I did this
(14:02):
from all the jobs I did last year.
I looked at the zip codes andof all the customers I serviced,
and I was really surprised atthe highest paying zip codes.
And so I think that'llhelp focus on my marketing.
There's particular areas of zipcodes that have paid really well,
(14:26):
and they're really niceareas, wealthy areas.
So I think for yard signs or I don't know,
I'm just going to focuson certain areas this year
and see if that trend continues. And I'm
really hoping the real estatemarket picks up because the more
(14:50):
people that move, the more workthat we have to help them with.
I'm predicting that thisyear's going to be a good
real estate year. So we'll see about that.
Anyway, that's all I wantedto share with you today.
(15:14):
I'm just going to finish up, just go
dump the last load and thenfamily comes into town.
I haven't seen her in a couple weeks.
I'm really excited to seethem and enjoy the weekend.
So I don't know when this podcast iscoming out, but whatever you're doing,
(15:35):
make sure you carve out some time
to relax a little bit.I'll work a no play.
Makes a dull boy. That'show the quote goes. Anyway,
we'll see you on the next one.
Thanks for listening to theStrong Back Nation Podcast.
If you would like any help withgenerating leads, using Facebook,
Google Yard signs, or any other tactic,
you can email StrongBack nation@gmail.com.
Interviews are always welcome.
We would love to have you on the showand hear your unique perspectives.
You can provide an inquiry atStrong Back nation@gmail.com.
(00:24):
Today's episode we talk about findingyour ideal customer and how it's not just
about getting the job done,
but about providing a service thatis felt throughout the community.
What's going on today,
(00:45):
I wanted to share with you
kind of the customer base that I work
with or that I like to work with.So today I just helped a lady
not finished yet,
but get a bunch of furniture andjust random items out of her house.
(01:07):
She's moving and thenshe has a garage full of
stuff. Not full, but just
random things.
There's chairs and boxesand a few items that
could be reused, some moldtools and stuff like that.
(01:31):
So
what I did was I loadedas much stuff as I could
and then I'll have to comeback to get the rest of it.
But her situation isher husband passed away
four years ago,
and so she's just been dealing with,
(01:54):
well, number one,
it's hard to part ways with stuff that a
significant other that's got to bereally hard to let go of things.
So I can empathize with kindof what she's going through
or did go through, but now
(02:17):
she moved all that stuff to a newhouse and then she's moving again.
So by the second move,
she's just kind of donedealing with all this stuff,
having to move it twice. So
that's where I came into thepicture. What I love about
(02:39):
customers like her is that I've had acouple of calls like this where, Hey,
I
looked you up, I found you, and itjust felt like it was meant to be.
I love those customers.I agree if I feel like
(03:00):
meant to be, I feel like God has apart of helping me and running my
business and helping me findthose people that really need help
because it's my way of
service helping them.
And my favorite is helping the widows,
(03:22):
the ladies who her husband passedaway and they don't have any help.
And so they call me and I'vegot the manpower and the strength and the equipment
to come and take careof them. I don't know,
it feels really good inside to helpthose type of customers and they're
amazing individuals.
(03:43):
I really enjoy talkingwith them and kind of
helping 'em out, figure out what needsto go, what staying, stuff like that.
So anyway, so
I helped get the first load all situated
(04:06):
and then I told her
I made a donation pile. A lotof stuff in there that was,
you can totally reuse. There's
a snowblower, like anolder one, it still works,
and this little garden bedtiller, all these tools
(04:30):
and just things you can reuse.
So I'm just going to setthat aside and make sure
that gets reused somehow getsin a good place or repurposed
somehow because
hate to
just throw those things awayso I just can't do it. Anyway,
(04:54):
so as I was going through the garage,
this is where business ethicscomes to play because I was just
in a situation like that. I justkind of thumbed thumb through,
just see if there's anythingthat you can donate,
make sure there's nothing valuableor something she would want to keep.
(05:16):
And so as I went through one of the boxes,
a wad of cash appeared, surfaced,
nothing crazy,
probably like five $1 bills or somethinglike that. So I just grab the 500 bills
and put it on the table and next timeI go out there, I'll let her know like,
Hey, I found this a few dollarsin this box. I'm just aside,
(05:38):
anything valuable if you want to keep, but
this hasn't happened to me yet,but I've heard stories where
other junk callers where they gothrough and they open Azure and there's
a wad of $10,000 of, or something crazy.
(05:59):
And so
my philosophy is that I run
on good business ethics.
So I strongly believe that if youcome across something like that,
that it belongs to them and youshould let them know that, hey,
(06:20):
I found this probably
should probably know about this so that
it belongs to them. It's theirs.Even though they told you, Hey,
all this stuff needs to go,
they probably didn't knowabout that wat of $10,000. So
(06:42):
anyway,
but good business ethics and I live
my life as if
I'm accountable to God.
And so one of the things I live by is,
are you honest in yourdealings with your fellow man?
(07:05):
And so by keeping that moneyand not telling 'em about that,
is that honest versusletting 'em know about it.
So I think that's an obvious answer,
but I am sure there's certainindividuals or people out there that
would not be honestabout that. And so I just
(07:31):
think,
I strongly believe that you'regoing to be held accountable somehow
how you treat that situation anyway,
treat your customers well, especiallythose widows. They need help,
especially if they don't havefamily. That's why they call me up.
(07:54):
And I don't feel bad about
the pricing or how much you charge because
they need that service. And so
they hire you to
(08:14):
take away a lot of problems in their life.
They don't really, honestly, I wouldn'twant them moving all that stuff.
They could get hurt or
a lot of things could happen anyway,
that's my ideal customer. They're retired.
(08:40):
Usually they have retirement.
So paying for a servicelike that is just not,
there's no worrying abouthow much it's going to cost.
They just call me up and Icome out and take care of 'em.
(09:02):
So another story.
So there was this lady who Ithink I shared with you this
story with you in earlier episodes,
but this lady called me andman, she was the sweetest lady.
She had to have been
(09:25):
mid eighties, maybe 90, Idon't know, sweetest lady.
But I showed up on her property. It wasthe summer. She's got this beautiful,
amazing property that her husbandbuilt, I think in the eighties.
And it was just like
the architecture of thishome was really interesting.
(09:47):
It's got this curved garagebuilt out of stone and this
barn and this beautiful property.
And she's got just like, oh,
I just love the history.You can just tell.
There's a lot of good memories of that.
(10:08):
She had with her husbandthat passed away and
she had these two huge deep
freezers from 50 yearsago. Oh man, I don't know.
I feel like they made thingsmore quality 50 years ago.
Those deep freezers, they still work.I don't know how they last that long,
(10:33):
but they're still going,
but she just doesn't want it anymorebecause it's too big and heavy. So,
but man, their quality.
And so I helped her gether deep freezer's loaded.
And then this is the most hilariouspart. She's got all this farm equipment.
She's got this side by side that shehops in and she screws him around
(10:58):
in this side by side doingher farm stuff at almost 90.
And she let me, because
I was in her barn going through allof her husband's stuff. I think he was
in construction and he was anelectrician. I don't know something.
He was a farmer guyand he had all kinds of
(11:22):
just old equipment and stuff.
And so she let me grab the side by side,hook up a chain to pull some stuff out.
There was old riding lawnmower in there,
and I hooked up and justdragged it out. And anyway,
it was just really cool experience.
And then she had all thisbeekeeping equipment,
(11:43):
and so I told her about that. Myoldest son is into beekeeping,
and so she was so excitedto hand that to me.
So anyway, that was areally fun experience.
I think I went there three or four timesand filled up a full trailer load of
stuff. And anyway,
(12:07):
sweetest lady, really fun.
But yeah, so I think
that's a very specialized portionof my customer base is those
widows.
And they're really aspecial kind of people
(12:28):
that I want to makesure I take care of. And
the other customers I really love isthose upper middle class customers.
I roll up to their neighborhood andthe only thing that they don't have is
a gate to get into the neighborhoodbecause it's borderline gated community.
(12:52):
But there's a golf coursenext to the neighborhood
and their house. They have three cargarages and you go inside their house,
there's a theater room anda pool table and a bar,
and a nice brand new poker table with
poker chips that hasn't even beenopen. It's just for decoration.
(13:15):
That's what I ran into the other day.
So that's another customer. They justdon't care about how much it costs.
They're just glad you're there.And the more professional you look,
it just elevates their status.
I feel like it just makes them look goodin the neighborhood. They're calling up
(13:39):
this luxury junk,
junk approval service company to comeand take care of the stuff they need to
get rid of.
So there you go. Uppermiddle class widows.
I think what I'm going to do atthe end of the year, I did this
(14:02):
from all the jobs I did last year.
I looked at the zip codes andof all the customers I serviced,
and I was really surprised atthe highest paying zip codes.
And so I think that'llhelp focus on my marketing.
There's particular areas of zipcodes that have paid really well,
(14:26):
and they're really niceareas, wealthy areas.
So I think for yard signs or I don't know,
I'm just going to focuson certain areas this year
and see if that trend continues. And I'm
really hoping the real estatemarket picks up because the more
(14:50):
people that move, the more workthat we have to help them with.
I'm predicting that thisyear's going to be a good
real estate year. So we'll see about that.
Anyway, that's all I wantedto share with you today.
(15:14):
I'm just going to finish up, just go
dump the last load and thenfamily comes into town.
I haven't seen her in a couple weeks.
I'm really excited to seethem and enjoy the weekend.
So I don't know when this podcast iscoming out, but whatever you're doing,
(15:35):
make sure you carve out some time
to relax a little bit.I'll work a no play.
Makes a dull boy. That'show the quote goes. Anyway,
we'll see you on the next one.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com