Episode Transcript
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Corey Berrier (00:00):
Welcome to the
Successful Life Podcast.
I'm your host, Corey Berrier,and today we're going to talk
about hungry for the.
Yes, whether it's addiction,alcohol, sales, or fear.
So as you listen right now, youmay notice you've been reaching
for something.
Maybe it's food, maybe it'salcohol gets alcohol.
(00:30):
Maybe it's the comfort oftalking through a sales pitch.
Instead of asking for theclothes, you tell yourself it's
not a big deal.
One more drink at dinner, onemore snack at night, one more
conversation that never leads toan ask.
(00:50):
But the truth is, the smallchoices you avoid today become
your regret tomorrow, and that'sbeen my experience and
thankfully I get to learn fromthose experiences and I hope,
after you listen to this podcast, that maybe it'll make you
think about how you've madesmall choices that have resulted
(01:12):
in regret the next day.
So the dopamine trap your braindoesn't care if it's sugar.
It doesn't care if it's a shotof whiskey or a customer smiling
and telling you politelythey're going to move forward
(01:32):
and they're going to call youback.
Your brain just wants that hitof dopamine and you get it
through all three of thosethings the burn of alcohol
sliding down your throat I'msure you can feel that the rush
of sugar, lighting up your brain, the relief of somebody saying
(01:56):
everything except are you readyto move forward?
Right At the moment, you seethat craving for what it is, you
can stop feeding it.
Once you recognize that yourbrain is saying I need this
thing, you disassociate fromthat feeling and you can make a
(02:20):
change.
So we're addicted to avoidance.
It's not about the substance,it's about what you don't want
to feel.
Here's a quick example thatglass of wine wasn't about the
taste, it was about not feelinglonely.
(02:42):
The second plate of food wasn'tabout you being hungry, it was
about silencing shame.
Avoiding the ask wasn't aboutthe client, it was about
protecting yourself fromrejection.
And when you name what you'reavoiding, it starts to lose its
(03:04):
grip.
So you know these are real,live situations and I've been
through all of them and I'm sureif you're listening to this,
you've been through all of themif you want to be honest with
yourself.
And comfort is like a cage, andthat's really what we're talking
(03:24):
about.
It feels comfort really makesyou feel like you're safe, but
really you're not safe incomfort.
It's like a barbed wire cagethat you're in.
It's very difficult to get out,and so maybe it's with alcohol,
that nightly reward.
I've worked all day.
(03:45):
I need to, you know, I justneed to take the edge off.
But really what you're doing isyou're numbing the stress of
your day until it steals how youfeel the next morning and then
that cycle just keeps happeningover and over and over.
Or if you're, you know, if foodis your thing that late night
binge, that, uh, late nightsnack that you don't really need
(04:09):
because you're not reallyhungry what does that give you?
You wake up the next day andyou feel fat and you feel bad
about yourself and you go dangit.
I did it again.
I shouldn't have eaten thatcupcake.
And if you really think aboutit, that cupcake gave you a
minute worth of pleasure whileyou were eating it.
(04:31):
Or, if you're like me, probablya half a minute, like 30
seconds, because I just engulfit Because it's so good, right,
and it's that really quick hitof dopamine, that sugar rush
that we're looking for, but itdoesn't make you feel good after
the fact.
You can admit, I can admit,it's just not worth it.
(04:55):
And you know, are you lookingto the future Like, would your
future self be proud of you fordrinking that extra drink or
having that extra cupcake?
I don't think so If you're insales, having long drawn-out
conversations that feel safe andprotected and like you're
(05:20):
building a friendship, but itrobs you of the results that
you're looking for.
You got to recognize when youfall building a friendship, but
it robs you of the results thatyou're looking for.
You got to recognize when youfall into that trap.
You've got to buildrelationships with people,
there's no question about that.
But you're also there to do ajob and those two things can
coexist at the same time.
But if you're just in thefriend-making zone, you're going
(05:45):
to stay in the friend zone.
If you're in HVAC sales orplumbing sales or electrical
sales, the end result is you gotto sell the product in service
because you can't do the jobuntil that happens.
And also you're there to helpthat customer and if you don't
(06:06):
sell them what you're there tosell them, you can't help the
customer and that's, in myopinion, doing that customer a
disservice.
So just picture yourselfbreaking through that cycle,
breaking free from that cycletonight, not next week, not
someday, but tonight.
(06:27):
And you know a lot of peopletake pain as the path.
But you've been running frompain.
But pain isn't reallypunishment, pain is the doorway.
The painful truth of hangoversforces you to see what's broken
(06:49):
in your life.
The pain of hearing no is thetuition you pay to earn more
yeses Lean into that discomfortnow, because on the other side
of pain is the version of you.
You've always been chasing you,the lies that we tell ourselves
(07:16):
.
Tomorrow, later, when I'm ready, how many times have you
whispered those words in yourown brain?
Alcohol will tell you I canstop anytime.
It's just another beer oranother drink or another glass
of wine.
Food will tell you I'll juststart the diet on Monday.
(07:39):
Customers, you'll tell yourselfthe sales lie of.
They'll call me back whenthey're ready.
You could choose to stop lyingto yourself about these things
now, because that's what theyare, to yourself about these
things now, because that's whatthey are, and you want to really
(08:05):
detox from this fear that isholding you back.
You know withdrawals are notjust attached to alcohol.
You know you feel it every time.
You avoid asking for that saleand you may think well, they
called us out here.
(08:25):
Of course they know they shouldmove forward.
No, people are human beings andwhen you don't put yourself in
their shoes, maybe it's thefirst time they've ever called
you to their house.
Maybe it's the first timethey've ever had to get their
air conditioner fixed.
They don't know the rightquestions to ask, so you got to
(08:49):
be very informative and you gotto put yourself in the shoes of
that customer and you can figurethese things out really early
on in the conversation by askingthe right questions and so you
know.
I remember right when I stoppeddrinking my body trembled
(09:12):
because the alcohol was gone.
It was awful.
It's just like when you aregetting ready to close a sale
and maybe it's the biggest saleyou've ever had and your heart's
racing when you're about to dothe close.
Both are discomfort, areas ofdiscomfort, and that discomfort
(09:37):
you can cleanse yourself reallyfrom that discomfort.
Imagine, in that tension, justasking boldly and realizing you
survived it.
I'm not telling you every timeyou're going to get a yes,
because you're certainly not.
That would be a false narrativefor me to tell you every time
(09:58):
you're going to get a yes.
But you're going to build themuscle of asking by doing it
over and over and over and,believe it or not, the yeses
don't really help you to buildthat muscle.
If you get a yes every singletime you go out, you're just
going to think it's easy.
I mean, look back in 2021 wheneverybody and their brother was
(10:23):
changing out their systemsbecause they were at home.
It was like shooting fish in abarrel and a lot of people got
lazy and they forgot how to askfor the sale because they became
order takers.
And that's a tough situationright now because it's not an
order taker situation.
(10:43):
You've got to go in and build arelationship and you've got to
ask for the sale and when you dothat enough times, eventually
you're going to assume the sale.
And when you assume the sale,they're likely going to buy
because your confidence is up.
You're genuinely grateful to bethere and you can develop this
(11:06):
muscle through structure.
I mean the power of structureis unbelievable.
I mean the power of structureis undeniable.
Like, if you have a salesprocess that you follow, just
follow the sales process,because probably somebody
smarter than you figured thatsales process out.
You know, freedom is not foundin chaos.
(11:32):
Whether you believe that or not, it's built in structure.
Structure is key and it givesyou a framework to go by.
You just have to follow it andlisten.
Don't reinvent the wheel.
If you've got a good structureand a good framework, just
follow it, because the peoplethat are above you or that you
work for or wherever they gotthis from maybe it's a Nexstar
(11:54):
situation, like they've donethis tens of thousands of times
with thousands of companies itprobably works.
So when you're, you know, inrecovery, you know the way you
get structure is you go tomeetings, you do step work, you
work with your sponsees, youwork with sponsors.
(12:15):
That's the framework of livinga balanced life in recovery.
You might be thinking well,corey, that's a lot of stuff to
do.
Yeah, you spent hours drinkingevery night, so spend an hour at
a meeting each day.
It's really not that big of adeal and it costs you a dollar.
It actually doesn't cost youanything, but most people put a
(12:38):
dollar in the basket.
You know the person that saidhey, I'm just going to wean
myself off, I'm just going towean this process, I'm going to
quit drinking, I'm going to getsober.
Guess where they ended up Backat the bar.
Because they didn't have adaily routine, they didn't have
(13:00):
a plan, they didn't haveaccountability, just like in
sales, daily prospecting,scripted closes.
Accountability is what buildsthat muscle and trust the
structure more than you trustthat fear.
That boils up inside of youevery time you go to ask for a
sale, or that fear that bubblesup inside of you every time you
go to ask for a sale, or thatfear that bubbles up inside of
(13:21):
you when you think about havinga drink.
The solution is follow theprocess.
And so what you feed your mindis so vitally important, because
feeding the mind is not feedingthe fear.
Every sip, every scroll, everybite is a choice to feed your
(13:47):
fear or you're feeding yourfuture.
What would your future self sayabout you drinking 14 drinks
tonight, or eating threecupcakes or honey buns, or
whatever it is you eat, or notasking for that sale?
You know alcohol is a poison.
(14:07):
It numbs the brain.
Food makes you foggy, it fogsup your body.
It fogs up your brain, justlike alcohol, social media, it
distracts you from life, and insales, that avoiding the clothes
feeds your insecurity.
(14:28):
So instead of feeding yourinsecurity, start feeding
yourself courage.
Courage is so vital and courageis not an ego thing.
Courage is a vital part of theprocess of being the person you
(14:49):
want to be, and on the otherside of courage is success, and
you know it also instillsintegrity, and integrity then
creates confidence when you goto a home and you offer them
your product or service and youknow that that's the right
(15:10):
solution for them.
They can feel that.
You know, confidence doesn'tcome from feeling ready.
You can't, you can't, you can'tjust feel confident, you can't
just imagine being confident.
And being confident it comeswith keeping the promises to
yourself first.
(15:31):
You should keep promises toother people as well, but to
yourself first.
And you'll do that next rightthing If you tell yourself I'm
going to go and you'll do thatnext right thing If you tell
yourself I'm going to go, dothis thing, go, do the thing.
Don't over-promise andunder-deliver.
Always under-promise andover-deliver.
You know, I'm sure you've toldyourself I only have one drink,
(15:58):
but you didn't, or you wouldn'tbinge on this food tonight.
But you did.
You said you'd ask for the saleand you got nervous and you
avoided it again.
Now imagine laying down tonight, knowing you've kept every
promise to yourself.
You're exhausted but you'reproud and you feel a certain
(16:21):
this has been my experience.
I feel a level of confidence inmyself when I keep those
promises, when I get up and goto the gym, when I stay on my
carnivore diet and I don'tnavigate off from it when I call
the person back that called meand asked me how I was doing
(16:42):
when I made the calls that Ineed to call to the people that
I've promised that I was goingto make a call.
Doing those things move youforward.
They're not big things, butevery small thing that you do to
keep those promises to yourselfis a step in the right
direction.
And beyond, you know sobrietyand sales fear.
(17:03):
You know recovery isn't aboutquitting.
You're not a quitter, you'rebecoming a new person.
And getting courage in yoursales job is not about asking
once.
It's about knowing what you'reworth.
Do you know what you're worthtoday?
I haven't always known my worth, that's for sure.
(17:24):
So you know, look, confidenceisn't just asking, it's leading
with certainty.
Confidence isn't just asking,it's leading with certainty.
And getting sober and living asober life isn't just not
drinking, it's clarity, it'speace, it's presence.
(17:45):
You know, see yourself walkinginto a room tomorrow with your
eyes clear, your voice steadyand asking for that sale with
confidence.
You know, every morning youhave a choice.
Every day you have a dailychoice.
Every morning you choose toeither numb or grow, drink or
(18:07):
recover, hide or ask for thesale.
And if you can surviveaddiction, you can survive
discomfort.
If you can survive discomfort,you can survive discomfort.
If you can survive discomfort,you can win the sale.
And if you can win the sale,you can build the life you've
been starving for.
So when that craving comes,don't feed the fear.
(18:31):
Feed your freedom.
Ask for the sale.
Do the next right thing Go to ameeting if you're struggling,
call somebody, build a networkthat you can depend on and
listen.
I'm really grateful that youlistened to this podcast today.
(18:52):
I hope that it helped you tothink about some of the things
in your life.
My goal here is to jog yourbrain to think I can do this.
I mean, if I can do this, youcan do this.
And I'm not the finishedproduct.
I'm not, you know, thisholier-than-thou person by any
stretch.
I am a work in progress, but Iwork on it every single day
(19:17):
because I want to get betterevery single day.
And so are there days thatactually there's not really a
whole lot of days that I don'tfeel like going to the gym
because I know what the resultsare going to give me.
It's just a part of my routine.
I do it every day Becausethat's a promise that was hard
(19:37):
to keep to myself.
When I first started going tothe gym, it was a struggle.
It'll be a struggle for you,but here's what I can tell you
and guarantee you If you keepbuilding that muscle in sales,
in recovery, in your addictionto food, you'll be a more
successful person, you'll be ahappier person, you'll be a more
(19:57):
confident person, you'll beable to learn to trust yourself.
So, again today, do me a favor,leave a review, subscribe to
the podcast, and I'm verygrateful for you listening today
and we'll see you next Friday.