Episode Transcript
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CoreyBerrier (01:00):
Welcome to the
Successful Life Podcast.
I'm your host, Corey Berrier.
And today, folks, we're goingto talk about the leadership
mindset as it pertains toselling, sobriety, and
self-mastery.
So, leadership isn't a title,it's a decision.
(01:23):
And let's just talk aboutleadership for a second.
Not the kind that comes with,you know, a big name or CEO or
owner or president or whatever,right?
There's no title.
I'm not talking aboutleadership that comes with a
(01:44):
title.
Uh, I'm talking aboutleadership when nobody else is
watching.
When it's just you, yourthoughts, and the next hard
choice that you've got to make.
And, you know, leadership is itis a mindset.
(02:10):
And here's the truth that mostpeople miss.
You know, the best leadersaren't always in the boardrooms
or in the head of the office oror uh at the head of the table
(02:30):
or ringing the NASDAQ bell.
They're forged in rooms ofrecovery.
Because leadership's not aboutownership.
You know, there's nothing inbusiness that teaches you
ownership like recovery.
(02:53):
See a sales team withoutleadership is absolute chaos.
In a life without leadership isa relapse.
(03:15):
And in both, the goal's thesame.
Show up differently than youdid yesterday.
We know the same.
Do the same thing if you do ifyou do the same thing expecting
different results is insanity.
Now, guess what?
I've had a front row seat atinsanity, in relationships, in
(03:40):
recovery, in jobs, in uhfriendships.
Sometimes we pick people whoare a lot like us.
Now, in rooms of recovery,everybody's the same, right?
Everybody's there for a commonreason, and that is in my case,
(04:04):
to not drink, or at least that'show it starts out, you know.
The truth of the matter is whenyou get into recovery, the main
goal is to stop drinking,right?
(04:26):
That's the main goal.
But it's all the life stuffthat happens after that.
And believe me, dude, lifestuff is going to happen,
whether you're in recovery ornot.
We just so happen to have uh anice framework to go by when
these things go sideways.
And and so, you know, on thesurface, sales and recovery,
(04:55):
they may look worlds apart, butthey're really not.
You know, one's about closingdeals, one's about staying
alive, but the principles arealmost identical.
You know, in sales we say youcan't control the customer, only
(05:16):
your process.
And in recovery, we say youcan't control people, places, or
things, only your actions.
In both of those scenarios, thesecret is surrender.
You know, you stop trying tocontrol the outcome and start
(05:40):
focusing on consistency,consistency in your sales
process, consistency in yourrecovery.
And listen, if you're like me,and most salespeople are
unorganized.
Most people in recovery areunorganized.
They don't, you know, people inrecovery and salespeople don't
(06:05):
have a lot of consistency intheir lives.
Now, I'm not speaking aboutevery salesperson in the world,
but as a general rule, you know,sales is sometimes an up and
down game depending on whatsales you're in.
Recovery is a game of ups anddowns.
It's how you handle those upsand downs on both fronts.
(06:31):
Depends on how successful youare.
You know, a leadership mindsetmeans that you stop blaming
other people, the customer, theweather, your boss, and you
(06:51):
start asking, what can I do togrow from this?
What could I have done better?
How could I have approachedthis differently?
And that's not weakness, that'sgetting towards that mastery
skill.
Because if you don't ask forfeedback, you're gonna think
(07:15):
you're doing everything theright way.
Well, I handled that wholesalethe right way, and they still
didn't buy.
That's where the blame gamecomes in.
You know, um, if you don't havesomebody to guide you through
your recovery process, you thinkthat you're doing it right
because it's you and you thinkthat you're right about
(07:36):
everything.
I thought I was right abouteverything.
That's why I have to check inwith people.
That's why you have a salesmanager, that's why you have
somebody in recovery that helpsyou.
That's why you have people inrecovery that you can call and
say, hey, like, am I looking atthis the right way?
You want to stop blamingpeople.
(08:00):
Like, it's not somebody else'sfault that you can't get your
shit together in sales or inrecovery.
And so, you know, the part thatis has been really important in
(08:20):
my recovery and in myleadership positions in
different organizations isemotional sobriety.
Now, you may or may not haveheard of emotional sobriety.
I'm sure you've heard ofemotional intelligence.
Well, emotional sobriety iskind of the same thing, right?
(08:43):
You don't take things sopersonal, you don't, you know,
you don't get offended whensomeone says something that
doesn't align with what youthink it should, right?
Here's here's something nobodyteaches in sales training.
The most profitable skill youcan ever learn is emotional
(09:06):
regulation, the ability to staycalm when the deal goes
sideways.
Stay curious instead of beingreactive.
Take a pause before you panic.
And that's emotional sobriety,it's the bridge between recovery
(09:35):
and leadership, you know, whenI was early in my recovery, I
used to chase every emotion likeit was a fire that I had to put
out, and then one day Irealized emotions don't need
(10:04):
management.
I don't need to manage somebodyelse's emotions, I need to
understand their emotions and myemotions.
The same way a customer doesn'tneed pressure, they need
empathy, and when you masterthat mindset, you stop selling
(10:27):
from fear and you start leadingfrom trust.
And the same thing in recovery,you stop living in fear and you
start trusting yourself, andwhen you start trusting
yourself, you start trustingother people, but it starts with
(10:49):
you, all of it starts with you,you know.
When you think about the powerof humility and feedback in
recovery, you learn really fast.
You cannot grow if you can't behonest.
(11:13):
I believe this is the samething in sales.
You know, the best salespeopleare coachable, they don't take
feedback personally, they takeit professionally, and humility
is a superpower in leadership.
(11:36):
You know, if somebody says, Oh,you did a great job, fantastic,
(12:26):
what could I have done better?
The ego says, and I talk aboutthe ego all the time because
it's very familiar with the ego.
The ego says, Oh, I know, Iknow I did good.
Yeah, I know I did good, but aleader says, Teach me, and
(12:46):
that's exactly what I'm talkingabout.
How can I'm good or I know, Iknow I'm good, or how can I get
better?
Even if you're uh the the evenif you're the CEO of the
company, you can always getbetter, and that's what
(13:07):
separates the top one percent ofpeople in sales, not not
personality, not productknowledge, but the willingness
to put in the work to keeplearning.
And if recovery taught meanything, it's it's that pride
(13:38):
isolates you, humility connectsyou with other people, and
connection always closes inbusiness and in life.
Listen, I wouldn't survive if Ididn't have the people in my
(14:01):
life in my circle, in myrecovery circle that I have.
It's the most powerful thingthat I have are people that I
can call and say, Am I lookingat this the right way?
And it does take a bit ofhumility because they may not
(14:24):
give you the answer that youthink, and you gotta be okay
with that, you gotta be okaywith getting feedback, and if
you get good feedback, ask whatyou could have done better, and
there's always something thatyou can do better, you got to
lead yourself first, you know.
(14:48):
You you can't lead a team ifyou can't show them a model of
what they need to be doing.
If you're the sales manager orthe service manager at a
company, you can't be a goodleader by telling people what to
(15:12):
do.
You've got to, you know, youwant to be able to show them,
you want to be able to model forthem how it should be done.
You know, you can't lead acustomer if you don't listen to
them, and you sure as hell can'tlead others if you can't lead
(15:36):
yourself, you know.
Leadership mindset starts withdaily habits.
Do you show up to the meetingon time?
Do you practice honesty inevery area of your life?
What standards are you settingwhen nobody else is watching?
(16:02):
You know, it's one thing to dothings when you're in front of
people.
But if you're a differentperson when you're out of the
office or out of the rooms or,you know, uh away from
everybody, then you're living ina double life.
(16:23):
And I'm telling you firsthand,I've tried that and it doesn't
work.
Because people don't they don'tfollow what you say, they
follow who you are and what youstand for.
You know, in in recovery, I hadto learn how to show up when I
(16:53):
didn't feel like it.
And in sales, it's exactly thesame thing.
It's just like when I go to thegym and lift weights, I'm
building muscle through reps.
Leadership is exactly the samething.
You're not always gonna get itright, but you got to get up and
(17:17):
try again.
In recovery, it's the same way.
You know, there are not a lotof people that go show up for a
recovery program and get itright the first time.
In fact, most people don't.
And if they would have stoppedafter that first relapse, their
(17:41):
lives would be completelydestroyed.
Thank God that didn't happenfor me.
And thank God I got back up aspainful as it was, and I'm not
tooting my own horn, I was justin enough pain, I didn't want to
go through it anymore.
And that was my driving force.
I didn't want any more of whatI was getting, so I had to do
(18:07):
something different, and Icouldn't lead myself when that
happened.
All I could do is get up andshow up, and sometimes in sales,
you just have to show up.
That's half the battle.
You know, if you don't rise tothe occasion, you fall to the
(18:33):
level of your own preparation.
If you're not prepared for yourday, you're gonna you're gonna
show up less than what youcould.
If I don't prepare for thispodcast, it's gonna be all over
(18:54):
the place.
Do you know how I realizedthat?
Because I did it the other wayfor so long, and the download
sucked.
And I would go back, and Istill go back and listen to this
podcast.
I will go back and listen tothis one after it's over.
(19:15):
Because I want to understandhow do I sound?
How are my voice inflections?
Do I sound like a dickhead?
Do I sound humble?
Do I sound like I would want tolisten to me?
And I'm harder on myself,probably, than anybody else
(19:36):
could ever be.
But I want to make sure thatI'm putting out the best
possible podcast that I can putout.
You know, at some point as aleader, your mindset shifts from
(19:59):
achievement to contribution.
You know, you start realizingthat you know the mission is not
just about your numbers, it'sabout the impact that you get to
make.
And in recovery, we call thatservice, in sales, we call it
(20:20):
value, and both mean exactly thesame thing, which is putting
people first.
You know, there are times whenI don't want to go to a meeting,
but I go.
There are times when the phonerings that I don't want to
answer it, but I answer it.
(20:41):
Because maybe somebody on theother line needs to have a
conversation, and maybe they arejust calling to check in.
But most of the time, thesecond that I think to myself, I
don't want to pick up thisphone, that's when that person
needs me the most.
(21:02):
Or maybe they're going throughsomething that I've been through
in the past.
You know, it's just like insales when when you do finish a
(21:28):
sale and that you know that thisperson's gonna benefit from
what you've sold them, it's agood feeling.
You know, it's not it's uh it'san empty feeling when you just
sell something to the somethingto be selling it, and you should
be ashamed if that's whatyou're doing.
(21:49):
You know, and I really don'tcare what you sell.
You know, if you don'tgenuinely want to help people,
they feel it.
They feel it.
I mean, look, there you we hearthe old adage, a used car
salesman.
When you pull up on the lot andyou're driving a minivan, and
(22:11):
the guy's like, hey, I got abrand new Porsche over here, and
you're like, dude, I gotta I'mdriving a minivan with fruit
loops all over it.
He's like, Yeah, but thisPorsche is right up your alley,
it's exactly what you need, Mr.
Customer.
You're like, Who is this idiot?
Who is this idiot?
Does he have zero awareness?
(22:34):
Can he not pick up on anything?
Clearly not.
All he cares about is sellingyou that Porsche, he didn't even
think to stop to ask you aquestion, right?
And that's you know, if you maybe showing up the same way in
your business or in yourrecovery, you know, if you're
(22:56):
trying to solve one of yoursponsees' problems and that's
not even their problem, theyunderstand that you really don't
care about them.
All you care about is talkingor trying to figure something
out for them that they don'teven care about.
It's the same thing.
So, you know, the best leadersdon't sell products, they sell
(23:21):
the belief, they sell the theytransfer their energy into the
customer and show people what'spossible.
You know, the leadershipmindset isn't a one-time thing,
it's a daily discipline, andevery day you either you choose
(23:46):
to stay teachable, every day youchoose gratitude over ego,
every day you show up on timeprepared and humble.
That's what builds credibility,not your title.
Who gives a shit about yourtitle?
Nobody gives a shit about yourtitle but you.
You know, people that arehumble and prepared and show up
(24:14):
on time and gratitude over ego,they don't even tell you what
their title is.
Hell, I know owners that won'teven tell the customer they're
the owner because they just wantto be seen as another guy on
the team.
That's real humility.
That's real humility.
(24:38):
Because then that customerdoesn't get watered down by the
title of that individual, andthat's you know, that's really
cool when that happens.
You know, leadership in salesand recovery is about becoming
predictable in your integrity.
(25:01):
People should know when you saysomething that you mean it
because leadership isn't aboutbeing perfect, it's about being
consistent.
(25:21):
And the most consistent thingyou can do is show up for
yourself every damn day.
You know, there's a freedom inleadership.
When I finally got sobermentally, emotionally,
(25:43):
spiritually, I realizedleadership wasn't about control,
it was about alignment,alignment with a purpose,
alignment with my honesty,alignment with my values, and
when you're aligned, the rightdeals, people, and opportunities
(26:04):
show up.
And that's what that's what aleadership mindset really is
showing up with clarity,humility, and heart, and in
recovery and in business.
Because when you lead yourselffirst, the rest of life falls
(26:30):
into place.
And I'm gonna leave you I'mgonna leave you with that today.
I appreciate you listening anduh share this with somebody that
you think might need it.
Subscribe to the podcast, leaveus a review, it always helps.
And truly, I'm grateful thatyou listen every week to the
(26:52):
show.
Like it really makes my day toknow that other people actually
want to listen to something Ihave to say, because I can tell
you for years people didn't givea shit what I said, and I don't
blame them because I showed upwith a bunch of ego, a bunch of
selfishness, and I wasn't humbleat all.
(27:15):
And don't get me wrong, Isometimes even get into ego now
for sure.
But my goal is to recognizethat lead myself and course
correct as quickly as I seethat.
So I appreciate you guys.
We drop this podcast everyFriday morning at 4 a.m.
(27:38):
We'll see you guys next week.
I appreciate you listening, andwe'll see you next week.