"I love giving voice to people who don't necessarily or historically have a voice with those who are selling to them." - Cooper Munroe
Host Laurie Barkman speaks with Cooper Munroe, CEO of The Motherhood, a leading influencer marketing agency. They delve into Cooper's journey from corporate PR to creating The Motherhood, sparked from a blog post about Hurricane Katrina. Cooper discusses the unique challenges and attributes of women entrepreneurs, the evolution of influencer marketing, and her commitment to paying influencers for their valuable work. Tune in to hear how Cooper transformed her vision into a thriving business and what she envisions for the future legacy of The Motherhood.
Takeaways:
-
Entrepreneurs should aim to find the balance between time and treasure early in their journey to avoid burnout and ensure the sustainability of their business.
-
Work towards making your revenue stream more predictable. This can help in financial planning and provide stability for the business.
-
Storytelling can be a powerful tool for connecting with your audience. Consider how your business can leverage storytelling to build a strong brand and engage customers.
-
Always ensure that those contributing to your business, especially influencers and content creators, are fairly compensated for their work. This can foster loyalty and a positive working relationship.
✨📖 Get your FREE digital copy of The Business Transition Handbook: https://btsherpa.com/book
📣 Write a Review: https://ratethispodcast.com/successionstories
_________________________________________________________________Connect with Cooper Munroe:
LinkedIn: https://www.linkedin.com/in/coopermunroe/
Website: https://www.themotherhood.com/
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com