Episode theme: Self‑care on your terms, scaling with intention, and growing a modern wellness brand without burning out.
Guest: Stephanie Morimoto — CEO & Owner of Asutra; partner with Venus Williams; champion of practical self‑care.
What you’ll learn
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What “self‑care on your terms” looks like (micro‑rituals you can actually keep).
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Why Stephanie bought a business she loved—and how she knew she’s a 10→100 builder, not a 0→1 founder.
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The pivot from big‑box retail to QVC, Amazon, and a high‑growth DTC engine—and why mass retail is tough without huge ad dollars.
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How a lean in‑house team (~10 people) plus expert agencies can outperform a larger org.
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Why magnesium + capsaicin (in Asutra’s Melt Pain Away) can help with aches, recovery, and sleep—and how to use it.
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The power of naps, breathwork, and tiny habits for sustainable performance.
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Building community and two‑way conversation with customers.
Topic highlights (no‑spoiler guide)
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Re‑intro + what’s changed since 2020
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Designing life on your terms (Jackson Hole, travel, presence)
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Defining self‑care beyond spa days: five breaths, 15‑minute bedtime shift, power naps
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Stephanie’s path: from customer to owner; due diligence and destiny
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Partnering with Venus Williams and the QVC halo effect
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Retail realities: capital, cash flow, and why channels matter
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Lean‑team model: fractional CFO, creative, Amazon specialists
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Tripling DTC sales via story‑driven social ads and better landing pages
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Community, feedback loops, and what’s next for Asutra
Resources & mentions
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Asutra — products & community: asutra.com
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Instagram: @asutralife
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Stephanie on LinkedIn/IG: Stephanie Morimoto
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Products discussed: Melt Pain Away (magnesium + capsaicin body butter), Silk Sleep Mask (weighted, lavender + flax), Aromatherapy Mists, Yoga Mat Spray
Try this listener challenge Pick one micro‑ritual and commit for 7 days:
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Take 5 deep breaths between meetings or
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Go to bed 15 minutes earlier or
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Schedule a 20‑minute screen‑free rest/nap block
Then tell me what changed for you—DM on IG @elaynefluker or email.
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