Actioning Inclusive, Expansive Marketing

Join us for the latest installment of the "Actioning Inclusion" mini-series, where we explore how the future of marketing will be impacted by inclusion. Carmen Bohoyo, Executive Vice President at Kantar’s Sustainable Transformation Practice in North America, Valeria Piaggio, Kantar’s Global Head of Inclusive Growth, Sara Denby, the previous Global Head of the UN Women Unstereotype Alliance, and Ana Valdez, President and CEO of the Latino Donor Collaborative, come together for a final insightful discussion on how brands should proceed with inclusion. 

Delve into data that examines the current state of inclusion in advertising and explore how different populations are currently represented and portrayed. Learn how brands are failing to both include members of underrepresented groups and represent them fairly without negative stereotypes. Insights highlight how the advertising industry needs to change to meet the needs of diverse groups and that failing to do so is not conducive to growth.  

Finally, get familiar with a new innovative market research methodology used in Kantar’s Brand Inclusion Index, which focuses on identifying where brands need to close inclusion gaps to stop excluding certain consumer groups. With populations such as the Latino community representing over $3 trillion in potential economic impact learn more about the changes that need brands need to make to secure their future success.  

---

Hosted on Acast. See acast.com/privacy for more information.