Learn the Formula for Women Empowerment and Brand Growth

Join us for Kantar's International Women's Day podcast episode and listen to our Head of Inclusive Growth, Valeria Piaggio, interview Elspeth L'Anson, UN Women's Interim Head of the Unstereotype Alliance. Together, they explore the current state of inclusion and representation of women in the advertising industry. 

The discussion examines how stereotypes have traditionally portrayed women and how recent geopolitical events have influenced these portrayals. Insights from the Unstereotype Alliance State of the Industry report sheds light on these shifts. 

The episode also delves into data from Kantar's Brand Inclusion Index, revealing how women want to be represented by brands in ways that make them feel empowered, accepted, and celebrated for their diversity. Discover which brand was voted most inclusive of women by consumers and the key reasons behind this recognition. 

Finally, uncover the quantitative opportunities that inclusion holds for brands, supported by compelling evidence from Kantar's Inclusion = Income report. Created in partnership with the Unstereotype Alliance and Oxford Saïd Business School, this report demonstrates the direct link between inclusion and business success. 

Tune in to the episode and explore the useful links below! 

• Brand Inclusion Index: https://www.kantar.com/campaigns/brand-inclusion-index 
• State of the Industry Report: https://www.unstereotypealliance.org/en/resources/research-and-tools/state-of-the-industry-report-3 
• Inclusion = Income Report: https://www.unstereotypealliance.org/en/resources/research-and-tools/inclusion-income-the-business-case-for-progressive-marketing 

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