In the next two decades, the UK's working population will shrink by 25%, whilst at the same time the population over 60 will grow to over 40%. It's similar in developed economies across the world. If brands don’t adjust to this demographic shift, they risk huge revenue loss. This week on Sustainable Futures, Jonathan Hall talks with Andy Simpson, commercial director of 55/Redefined, a specialist consultancy that helps businesses attract, engage, and grow with over 50s. Together Andy and Jonathan challenge stereotypes around age to uncover huge, unexplored, commercial opportunities in this space.
Curious to learn more about how your brand can harness the economic power of the aging population? Kantar’s new Brand Inclusion Index can reveal how the aging population view your brand compared to other age groups, follow the link here to learn more: Brand Inclusion Index 2024 (kantar.com)
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