326: Content and Licensing Mistakes To Avoid

Are you a coach, consultant, speaker, or expert wondering how to protect and profit from your content? This episode is essential for professionals looking to avoid the most common mistakes with content licensing. 

 

We’re covering real-life stories and practical steps to ensure you approach content licensing the right way. By understanding these key mistakes, you can save yourself time, money, and unnecessary headaches as you expand your business reach and impact.

 

In this episode, we’re unpacking the top three mistakes that can derail your content licensing journey. From incorrect pricing methods to unclear rules and poorly structured offers, we’re talking about what to avoid and why it matters. 

 

Drawing from real client experiences, we'll discuss actual scenarios where things went wrong so you can learn and prevent those errors. This episode is a must-listen if you're serious about scaling your expertise through effective content licensing.

 

End Results:

• Understand Pricing: You will be able to accurately price your content by considering various factors including operational costs and the value it provides to organizations.
• Set Clear Rules: Master the rules of content licensing to ensure your IP is protected and leveraged correctly.
• Structure Offers Right: Know how to create a licensing offer that is not only attractive but also scalable and non-customizable to fit multiple clients.
• Avoid Common Pitfalls: Discover how to avoid the common mistakes many make when they start licensing their content.
• Negotiate with Confidence: Be equipped to handle negotiations by knowing what to include in your licensing agreement and how to present your offer.<