330: The Cost of Not Licensing Part 2

How Much Money Are You Losing By Not Licensing Your Content Right Now

 

Are you a coach, consultant, or service-based entrepreneur wondering why you should dive into licensing your content now? In this episode, we address the cost of inaction and how it’s impacting your bottom line. This show is for those ready to step up and scale their business by licensing their content. We’re unpacking the tangible financial benefits and showing just how much more profitable you could be with a licensing model. If you find yourself planning to get into licensing “someday” but never really understanding its true potential, this episode will open your eyes and motivate you to take action right away.

 

In this episode, I dive deep into the numbers, providing real examples and scenarios that highlight how much money you're leaving on the table. We’ll break down the marketing spend of traditional direct-to-consumer models versus a licensing model’s lower operational costs. You’ll hear a story of a client who found herself at a loss for what to do with all her newfound free time after switching to licensing—a testament to how drastically your workload can change. By the end of this show, you’ll have a clear understanding of why now is the best time to license your content, and the significant financial relief and growth it can bring to your business.

 

End Results:

• Understand the immediate cost savings by switching from B2C to a licensing model.
• Learn how to break down and compare your operational costs in different business models.
• Identify how much more profitable your existing content can be through licensing.
• Recognize the reduced workload and increased free time that comes with licensing.
• Feel motivated to take actionable steps toward licensing your content now.

 

Resources:

• All resources and notes for this episode: .css-j9qmi7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;font-weight:700;margin-bottom:1rem;margin-top:2.8rem;width:100%;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;padding-left:5rem;}@media only screen and (max-width: 599px){.css-j9qmi7{padding-left:0;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}}.css-j9qmi7 svg{fill:#27292D;}.css-j9qmi7 .eagfbvw0{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;color:#27292D;}