Troy McKinna is the author of Brand Hustle – 4 Critical Foundations to Accelerate Brand Growth.
Troy believes in the power of building brands because brands connect products and services with consumers. Brands strengthen P&Ls and drive growth. Brands attract the best talent and provide a beacon in the sea of choice.
At his business, Agents of Spring, Troy builds brands by creating disruptive, consumer led products and services, by leveraging the creative problem solving framework.
Troy helps organisations curiously seek out and creatively solve their customers most valuable problems. Problems, that once solved, create value for both consumers and organisations. The problems that motivate consumers to pay brands to solve.
As a start-up entrepreneur and co-founder of Quest Beverages, he practices what he believes and is inspired by the journey of building the Calm & Stormy brand from nothing. A brand with a mission: Healthier people living on a healthier planet.
During the conversation Julian explores Troy's book, Brand Hustle, in detail. Episode highlights include:
- Why Troy decided to write Brand Hustle
- How brand contributes to the financial success of an organisation
- Why it's important to understand the problem you are solving for your customer
- How brands can stand out and deliver
Link
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Male Room with Dr. Jesse Mills
As Director of The Men’s Clinic at UCLA, Dr. Jesse Mills has spent his career helping men understand their bodies, their hormones, and their health. Now he’s bringing that expertise to The Male Room — a podcast where data-driven medicine meets common sense. Each episode separates fact from hype, science from snake oil, and gives men the tools to live longer, stronger, and happier lives. With candor, humor, and real-world experience from the exam room and the operating room, Dr. Mills breaks down the latest health headlines, dissects trends, and explains what actually works — and what doesn’t. Smart, straightforward, and entertaining, The Male Room is the show that helps men take charge of their health without the jargon.