Monster just posted its first-ever $2 billion quarter, Celsius saw revenue jump 84% year-over-year and energy drink sales in C-stores are booming. What’s fueling this explosive growth, and where’s the white space for emerging brands? The hosts break it down. They also ponder beef tallow’s potential to power a fried food revival and highlight new mushroom lattes, clean-label cookies and sparkling teas.
Show notes:
0:35: A Future Chicago. L.A. Is Near. We’re So Energized, But Why? Beefy Frites. Oats, Roots & Citrus. – The hosts share updates on recent and upcoming Taste Radio meetups in Chicago, San Diego, San Francisco and London, as well as highlighting BevNET’s December events: NOSH Live, BevNET Live, and Brewbound Live. They turn their attention to the thriving energy drink category and examine how the space is expanding to include niche audiences like women, gamers, and wellness consumers, noting trends like zero-sugar options, adaptogens, and alternative caffeine. Ray spotlights Jesse and Ben’s, a brand of French fries cooked in avocado oil and beef tallow, and the hosts discuss how the brand represents a broader movement away from seed oils and how packaging can educate consumers. Mike shares organic oatmeal cookies, Ray mixes up a protein latte, Jacqui shines a light on Hoplark’s latest products and John heralds a “Coffee Palmer.”
Brands in this episode: Lake Hour, Gorgie, Alani Nu, Celsius, Monster, Red Bull, Ghost, C4, Throne Sport Coffee, Yerba Madre, Every State, Jesse & Ben’s, Laird, Hoplark, Besto, Skout Organic, Coffee Project NY, Naked Energy, Pablo’s Mate, Solstice
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.