How To Go Viral In 60 Seconds? Sell Raw Cod. Not Celeb 'Tinis.

What happens when a high-profile protein bar brand suddenly dives into frozen seafood? Naturally, the industry takes notice—and chaos ensues. In this episode, the hosts unpack David’s unexpected launch of raw frozen cod, a move that seems both strategic and defiant, sparking intense debate across the CPG world. They also delve into the debut of Love Potion, a new ready-to-drink espresso martini from “Bachelor in Paradise” alum Justin Glaze, exploring what it reveals about the saturated, and increasingly unpredictable, landscape of celebrity-backed beverages.

Show notes:

0:35: Marion Pen? A Slippery Stunt? Wrong Place, Wrong Time? Gold & Pecans. Strawberry Salt! – Mike is OOO, so naturally the hosts wonder if he’s back in the slammer. They dive into David’s introduction of a new raw, frozen cod product and whether it’s a tongue-in-cheek response to critics of processed foods or a genuine product extension. The team highlights upcoming Taste Radio meetups in Chicago, San Diego, San Francisco, and London, inviting listeners to connect in person. Ray voices his frustration over the glut of RTD espresso martinis flooding the market, especially a new launch from a reality TV star. The hosts question the staying power of yet another celebrity-backed booze brand, while John shares insights on how emerging products can rise above the noise. Ray also unboxes a quirky PR gift from Snickers and samples Jacobsen Salt Co.’s new Oishii strawberry-infused salt. Meanwhile, Jacqui and John spotlight Bao Blast, a new baobab fruit juice drink, and Ray encourages entrepreneurs to send in product samples for a shot at being featured in future episodes.

Brands in this episode: David, Love Potion, La Colombe, Justin’s, Gigantic, Harken Sweets, Snickers, Maldon, Jacoben’s Salt Co., Oishii, Fly By Jing, Bao Blast, Diet Coke