December 24, 2024 • 13 mins
Welcome to TCAST, the podcast that explores the intersection of technology, data, and humanity. In this episode, hosts Alexander McCaig and Jason Rigby dive deep into TARTLE’s DataVault Connect, a groundbreaking OAuth2-based platform designed to give businesses and users unprecedented control over their data. Discover how this tool transforms data sharing into a win-win scenario for companies and consumers, emphasizing ethical practices, privacy, and revenue generation.
Episode Highlights
-
Introducing DataVault Connect
- What It Is: A seamless OAuth2 integration that allows users to vault and monetize their data while giving businesses a compliance-ready solution for data collection.
- Why It Matters: Shift away from outdated login systems like Google and Facebook, and embrace a more ethical, transparent way of handling data.
-
Key Features of DataVault Connect
- Granular Consent Management: Users decide what data to share and can revoke access at any time.
- Revenue Sharing: Businesses earn a percentage of revenue when users monetize their data.
- Built-In Compliance: Fully aligned with GDPR, HIPAA, and CCPA regulations, backed by blockchain-based audit trails.
- Zero and First-Party Data Access: Unlock valuable insights for AI training, personalization, and customer engagement.
-
Why DataVault Connect is a Game-Changer for Businesses
- Simplified Integration: A plug-and-play OAuth2 button with robust SDK support for websites and apps.
- Real-Time Data Insights: Gain access to user-approved data that enhances AI models and market strategies.
- Enhanced Privacy: Cutting-edge encryption ensures user data is secure and untouchable by third parties.
- Trust Building: Show customers you prioritize their data rights, fostering long-term relationships.
-
The OAuth Revolution
- How It Compares: Unlike traditional login systems that profit from your users' data, TARTLE’s DataVault Connect ensures your business benefits from every login while safeguarding user privacy.
- Revenue Model: Every time a user monetizes their data, your business gets a share of the profit.
-
Who Should Use DataVault Connect?
- AI Companies: For accessing high-quality, real-time data to improve model performance.
- E-Commerce Platforms: Enhance personalization and customer experience.
- Healthcare Providers: Securely manage sensitive data with HIPAA-compliant tools.
- Marketers: Use ethical, actionable insights to drive campaign success.
Why Listen to This Episode?
This episode is perfect for anyone who:
- Wants to learn about ethical data exchange and monetization.
- Is seeking innovative ways to enhance their AI models or customer experience.
- Cares about compliance and wants to reduce legal risks related to data management.
- Is curious about how to turn user authentication into a revenue stream.
Key Takeaways
- Ethical Data Exchange: Shift to a user-first model that benefits businesses and consumers alike.
- Revenue Potential: Generate profits from data monetization while maintaining compliance.
- Privacy at the Core: TARTLE ensures data security with cutting-edge
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:01):
liberty makes a join us after the short break for a second here we go all year we're backwe live we're live right now live in the studio
Hey, that's cool.
I like that.
It's pretty sick.
It's chill.
Super chill.
Thanks for that filler music.
It's like Matrix when they're in the elevator.
(00:22):
You're just waiting for the door to open and then all hell breaks Great scene.
Great scene, by the way.
Great scene.
Do we live in a Matrix?
We're not going there.
Okay, ladies and gentlemen, here's what we're going to talk about today.
We want to talk about this new product we got coming.
We're going talk about it live right here.
Happy to...
We can beta test with some folks who are interested in it, happy to get you into it.
(00:42):
If you are a company, you have a website or an app, you're going to be interested in thisnew product we have coming out here on Tartle.
And we're to tell you why it's probably the next best option.
And we're taking down Google and Facebook, the login part.
Yeah, the login part.
So that just, well done.
This is cool.
It's going to be great.
So our new product we're releasing and you guys are hearing it here first.
(01:05):
It's called Tartle Data Vault Connect.
So.
What does that mean for you?
Data Vault Connect is a seamless way for consumers who are our app or website users tovault the data that they're generating on these apps or website directly into a secure
Data Vault on Tartle.
No friction, super simple for them to do.
(01:27):
And then they have the ability to take all that data they've been generating and monetizeit using Tartle Marketplace technologies.
Why would somebody ever want to do that?
What is this Data Vault Connect?
So we took the industry standard parameters of OAuth 2.0.
What this is, and for those of you who are techie out there, there's a tokenizationprocess for logins.
(01:49):
It's something that Google and Facebook use.
When you go to sign up for a new app or website or sign into one, it'll say sign up withGoogle, sign up with Facebook, or log in with Google, log in with Facebook, depending on
the path that you're taking.
What you are going to be able to see is have a new button that says,
Log in with Tartel, vault and monetize your data.
(02:11):
Now, why would a company who's in the interest of doing the right thing for theircustomers, not the wrong thing, but they want to do the right thing, why would they not
want to sign up for this?
That'd be crazy.
Why the company would want to give people the ability as a consumer to vault your data.
This is very attractive.
That means if I, a consumer, going to use a website or an app, it is
(02:35):
beneficial for me to choose the ones that have the login with Tartable because it showsthat the company respects me and respects my data.
Now as a company, it's easier for you to install.
We have all this stuff.
It's open source.
You can put in a little bit of development work and have this thing on your site installedin no time.
I mean, you do it for a Facebook login button.
(02:55):
There's no reason you couldn't do it for Tartable.
What's the benefit for you?
Let's talk about a little bit of these benefits.
And Jason, you're going to run me through a of this I want to go to the OAuth revolutionbecause I want people to understand
the current landscape of what's happening, especially when it comes to traditional off twobuttons, the cost centers, what's going on, you know, Google, Facebook.
So let's start there.
(03:15):
And what are companies getting now?
And then how are they paying for user authentication?
But what limited value feedback are they getting?
Zero.
So here's the thing.
When you go to sign in with a service, you're going to say, I'm going to permission myGoogle data.
over to this company.
(03:35):
I have no way to extract that data from that company if I don't want it there anymore, butI'm going to permission it over so that one, Google knows who I am and two, the company
knows who I am and that'll authenticate me into this new service.
So I use this awesome, you know, internet wide service of OAuth 2.0, you know, withGoogle's brand name on it or Facebook.
(03:56):
But what happened?
I gave my data away for free.
It gave me a quick login process, but after that it's doing me no good.
There's no, there's no direct benefit.
The only benefit was a quick signup.
Yeah.
And what you're doing is you're giving the benefit to Google rather than giving thebenefit to yourself.
Well, you're giving the user data to Google.
And you're giving the user data to Google.
So, and you're also telling Google, yes, like what information you guys are storing onyour system.
(04:23):
You're giving them direct access and insight to read into what your needs are.
That's, that's insane.
Yeah.
Why you ever tell some third party company what you guys are proprietarily trying to do?
Well, and also I think what's so unique about Data Vault Connect is we have a complete,I'm going to use a buzzword here, but a paradigm shift where it becomes a revenue center.
(04:43):
And this is where I want you to get into what each login generates through our profitsharing model.
Okay, guys, just be patient here.
We'll you through it because there's a new concept.
When you install the Data Vault Connect login button,
on your site.
What happens is when someone goes to log in or sign up, the data they're generating onyour site gets sent as a payload of information into that individual's data vault.
(05:09):
It's not for Tartel's benefit.
I can't see it.
I don't know what the hell is going on.
It goes into this person's data vault.
When that person sells that data and if they came from your site using that button, we payyou back 10 % of Tartel's revenue that was earned when those people were selling that
data.
Does Google pay you back every time someone clicks that button?
(05:30):
Absolutely not.
And here's the even, this is like the cherry on top.
Not only do you get it on from it by installing when the people use it, the more passthrough you put through, the more we benefit you in rev share and to double down.
And one more thing to say, cause I know you're is exciting.
The other thing that's cool about data vault connect, it comes with an audit trail.
(05:52):
You don't get that with Google.
You don't get it with anybody else.
Explain the built-in compliance and the consent management part.
Very good.
Tartel at its absolute core as a technology deals with consent.
Okay.
It deals with the permissioning of a copy of a piece of data in time.
Date time stamped with a blockchain based verification and an audit trail to say that meas a company, I source this data ethically from this person at this time for this price.
(06:18):
So when any court law comes to you or anybody is questioning what's going on, you haveverifiable proof you own that asset and you've got consent to owning that asset.
That's what that data is.
With Data Vault Connect, all of those elements of that audit trail are automaticallyhappening for you.
So when data is permissioned to you as a company, it comes with the audit trail.
When you give it into Tartle, it almost passes it through a machine that straps on theseaudit mechanics that makes it compliant for GDPR, HIPAA, CCPA,
(06:47):
any sort of new regulation that comes in place because it's 100 % consumer driven.
That's the beauty of it.
So Tartle gives you the benefit of rev share, okay, enhanced compliance and a massiveethical and financial benefit like or goodwill benefit of doing installing this button for
your website or app to your consumers that are using it.
(07:08):
What's also interesting because Google has Google ads, Facebook has meta ads.
What we have is direct access to zero and first party data.
you know, whether you want to train your AI models or whatever it may be.
So that user that logs in, all Google's going to do on Google ads is keep track of itthemselves behind the scenes of who it is and make money off of it.
(07:29):
And then you can make an audience out of all the people that, you know, that you keeptrack from your website.
You could download the list, all those different things.
But what's cool with, with us, and I want you to explain this part is you can have accessto zero first party data.
you can purchase that to Tartel.
What can they purchase about a user that signed up?
(07:49):
They can purchase health care records, photos and videos, genomic sequences, financialinformation, QuickBooks, Strava, social media.
We give you an avenue as a company to say, guess what?
If I want to better understand my consumers, I can use the identifier that I receive whenthey use Tartle Data Vault Connect.
(08:13):
I can use that identifier to go back to these groups of people.
and ethically source that data with all the same audit trail benefits, Compliance andgoodwill that happens when I'm doing it through Tartle.
And I can get the most longitudinal real-time data from my cohort of people.
And they don't have to be here.
Here's the thing.
When you typically have someone on your website or app, you can only capture data for thattime when they're on your website or app.
(08:39):
And you are restricted to what you can capture, but you can use this as an unlock.
So even when they're off system for you,
You can capture things that were never possible before.
A hundred percent.
That's the cool part.
Also what people don't realize, cause it sounds sketchy.
It's like, what are you scraping your data?
Where are you?
you keep buying this from third party data buyers?
Like where are you getting this?
(08:59):
Explain the privacy and security features like our Indian encryption user andoptimization, the granular consent management.
Yeah.
So we use, asymmetric, encryption principles, like really top end sort of stuff.
I would have to get nosebleed about it, but we could probably do another episode on it.
We also made sure that all of the data that's getting vaulted by people who are Tartlemembers is completely obfuscated from Tartle.
(09:23):
We can't see it, can't touch it, can't manage it, can't do anything.
I couldn't even tell you what's inside of it.
But what we wanted to do was create a mechanism that makes it efficient for people tosource that data directly from those people.
We are just an infrastructure bridge between consumer, patient, whatever you want to callthem, lead, OK, and you as a business.
That's all we're doing.
So whether it be research, business, ads, I mean, or enhancing a current product that youhave or if you're in market research, there's no better system in the world to use than
(09:52):
Tartle.
And if you go back to the elements of Data Vault Connect, this is something very excitingand enticing to the people that are currently part of your business population.
Yeah, and I think that the whole difference when it comes to the consent that we get isalso there's automated compliance tracking.
you know, we have the ability to track exactly what everyone was doing.
(10:17):
you know, cause we've talked to a lot of large companies with big legal firms, you know,and they're looking at our tech and the biggest concern is the privacy aspect.
And I want the business that's listening to this deciding to put our OAuth 2 button, howrest assured can they feel knowing that if they put this button on their site and their
revenue sharing, how can they be comfortable knowing that it's all legit?
(10:40):
Guys, I'm going to be honest.
We have spent a lot of money on expensive legal teams and very, very conservative firmsthat are very low risk tolerance people to make sure that what we were doing not only
meets the bar for what they require in terms of risk and compliance, but exceeds it.
(11:01):
And we've done it every single time.
And we had to build that into the technology to make sure it works for anybody.
I don't care if it's the department of defense.
I don't care if it's a healthcare company.
It doesn't matter who it is, but we are making sure that all the right things are done andwe are building all of the tools so that you can feel comfortable with the fact that no
(11:23):
headache is going to meet you later on down the road from using a service like this.
Yeah.
And then that's where I want to get into how simple the integration process is.
It's standard OAuth 2 protocols, drop-in button implementation.
have comprehensive SDK access and then our clear documentation support resources.
So just share how simple it is.
Guys.
(11:44):
We have a website.
Really easy to get to.
It's like the full repo, so your developers or anybody that knows how to Institutelightweight JavaScript.
Can put this in to any web app or any phone app that they choose to do so super easy to doand they can do it very quickly and we have all the explicit instructions in this software
(12:05):
development kit in this repo for other developers to come in and understand that.
we know best practices, they will see it, they will find very quick comfort in using DataVault Connect because it's built for them.
They will get it at the most technical level.
And the cool part is, here's the best part about Data Vault Connect and why you shouldinstall it.
Google and Facebook haven't done anything for you.
(12:27):
Yeah, maybe you got a quick sign up to your app, but it's actually not valuable over time.
Your greatest value comes from establishing relationships with the people that use yourtechnology.
if you establish that through data and doing the right thing, you're taking a stance thatbuilds long term trust with consumers.
And that's a very difficult thing to do in a world where so many people are trying to bidfor consumer trust, but don't actually have the technology or the philosophy married
(12:55):
together to support what those consumers need.
And so when you come and you say, I want to use Data Vault Connect, go for it.
sign up, use all these elements.
It's completely free for you to use.
the only downside, the only downside is that you would be stuck with Google or Facebook bynot installing this and not do right by your consumers.
(13:16):
That's it.
That's it.
Yeah.
All you have to do is choose to adopt it.
We will share revenue with you.
We will reduce your compliance issues and we will help you get access to data thatotherwise you have been unable to get access to.
So Tartel,
Data Vault Connect, we will put more of the elements in the description of the show notesafter we're done being live here in the studio.
You can check it out, learn more, reach out to us.
(13:38):
If you'd like to be an early adopter of this system, we'll help you walk you through it.
It'd be really, really cool.
We'd appreciate it.
We'd love to see people taking the charge.
Tartle.co.
Yeah, T-A-R-T-L-E dot C-O.
Thank you very much, everybody.
liberty makes a join us after the short break for a second here we go all year we're backwe live we're live right now live in the studio
Hey, that's cool.
I like that.
It's pretty sick.
It's chill.
Super chill.
Thanks for that filler music.
It's like Matrix when they're in the elevator.
(00:22):
You're just waiting for the door to open and then all hell breaks Great scene.
Great scene, by the way.
Great scene.
Do we live in a Matrix?
We're not going there.
Okay, ladies and gentlemen, here's what we're going to talk about today.
We want to talk about this new product we got coming.
We're going talk about it live right here.
Happy to...
We can beta test with some folks who are interested in it, happy to get you into it.
(00:42):
If you are a company, you have a website or an app, you're going to be interested in thisnew product we have coming out here on Tartle.
And we're to tell you why it's probably the next best option.
And we're taking down Google and Facebook, the login part.
Yeah, the login part.
So that just, well done.
This is cool.
It's going to be great.
So our new product we're releasing and you guys are hearing it here first.
(01:05):
It's called Tartle Data Vault Connect.
So.
What does that mean for you?
Data Vault Connect is a seamless way for consumers who are our app or website users tovault the data that they're generating on these apps or website directly into a secure
Data Vault on Tartle.
No friction, super simple for them to do.
(01:27):
And then they have the ability to take all that data they've been generating and monetizeit using Tartle Marketplace technologies.
Why would somebody ever want to do that?
What is this Data Vault Connect?
So we took the industry standard parameters of OAuth 2.0.
What this is, and for those of you who are techie out there, there's a tokenizationprocess for logins.
(01:49):
It's something that Google and Facebook use.
When you go to sign up for a new app or website or sign into one, it'll say sign up withGoogle, sign up with Facebook, or log in with Google, log in with Facebook, depending on
the path that you're taking.
What you are going to be able to see is have a new button that says,
Log in with Tartel, vault and monetize your data.
(02:11):
Now, why would a company who's in the interest of doing the right thing for theircustomers, not the wrong thing, but they want to do the right thing, why would they not
want to sign up for this?
That'd be crazy.
Why the company would want to give people the ability as a consumer to vault your data.
This is very attractive.
That means if I, a consumer, going to use a website or an app, it is
(02:35):
beneficial for me to choose the ones that have the login with Tartable because it showsthat the company respects me and respects my data.
Now as a company, it's easier for you to install.
We have all this stuff.
It's open source.
You can put in a little bit of development work and have this thing on your site installedin no time.
I mean, you do it for a Facebook login button.
(02:55):
There's no reason you couldn't do it for Tartable.
What's the benefit for you?
Let's talk about a little bit of these benefits.
And Jason, you're going to run me through a of this I want to go to the OAuth revolutionbecause I want people to understand
the current landscape of what's happening, especially when it comes to traditional off twobuttons, the cost centers, what's going on, you know, Google, Facebook.
So let's start there.
(03:15):
And what are companies getting now?
And then how are they paying for user authentication?
But what limited value feedback are they getting?
Zero.
So here's the thing.
When you go to sign in with a service, you're going to say, I'm going to permission myGoogle data.
over to this company.
(03:35):
I have no way to extract that data from that company if I don't want it there anymore, butI'm going to permission it over so that one, Google knows who I am and two, the company
knows who I am and that'll authenticate me into this new service.
So I use this awesome, you know, internet wide service of OAuth 2.0, you know, withGoogle's brand name on it or Facebook.
(03:56):
But what happened?
I gave my data away for free.
It gave me a quick login process, but after that it's doing me no good.
There's no, there's no direct benefit.
The only benefit was a quick signup.
Yeah.
And what you're doing is you're giving the benefit to Google rather than giving thebenefit to yourself.
Well, you're giving the user data to Google.
And you're giving the user data to Google.
So, and you're also telling Google, yes, like what information you guys are storing onyour system.
(04:23):
You're giving them direct access and insight to read into what your needs are.
That's, that's insane.
Yeah.
Why you ever tell some third party company what you guys are proprietarily trying to do?
Well, and also I think what's so unique about Data Vault Connect is we have a complete,I'm going to use a buzzword here, but a paradigm shift where it becomes a revenue center.
(04:43):
And this is where I want you to get into what each login generates through our profitsharing model.
Okay, guys, just be patient here.
We'll you through it because there's a new concept.
When you install the Data Vault Connect login button,
on your site.
What happens is when someone goes to log in or sign up, the data they're generating onyour site gets sent as a payload of information into that individual's data vault.
(05:09):
It's not for Tartel's benefit.
I can't see it.
I don't know what the hell is going on.
It goes into this person's data vault.
When that person sells that data and if they came from your site using that button, we payyou back 10 % of Tartel's revenue that was earned when those people were selling that
data.
Does Google pay you back every time someone clicks that button?
(05:30):
Absolutely not.
And here's the even, this is like the cherry on top.
Not only do you get it on from it by installing when the people use it, the more passthrough you put through, the more we benefit you in rev share and to double down.
And one more thing to say, cause I know you're is exciting.
The other thing that's cool about data vault connect, it comes with an audit trail.
(05:52):
You don't get that with Google.
You don't get it with anybody else.
Explain the built-in compliance and the consent management part.
Very good.
Tartel at its absolute core as a technology deals with consent.
Okay.
It deals with the permissioning of a copy of a piece of data in time.
Date time stamped with a blockchain based verification and an audit trail to say that meas a company, I source this data ethically from this person at this time for this price.
(06:18):
So when any court law comes to you or anybody is questioning what's going on, you haveverifiable proof you own that asset and you've got consent to owning that asset.
That's what that data is.
With Data Vault Connect, all of those elements of that audit trail are automaticallyhappening for you.
So when data is permissioned to you as a company, it comes with the audit trail.
When you give it into Tartle, it almost passes it through a machine that straps on theseaudit mechanics that makes it compliant for GDPR, HIPAA, CCPA,
(06:47):
any sort of new regulation that comes in place because it's 100 % consumer driven.
That's the beauty of it.
So Tartle gives you the benefit of rev share, okay, enhanced compliance and a massiveethical and financial benefit like or goodwill benefit of doing installing this button for
your website or app to your consumers that are using it.
(07:08):
What's also interesting because Google has Google ads, Facebook has meta ads.
What we have is direct access to zero and first party data.
you know, whether you want to train your AI models or whatever it may be.
So that user that logs in, all Google's going to do on Google ads is keep track of itthemselves behind the scenes of who it is and make money off of it.
(07:29):
And then you can make an audience out of all the people that, you know, that you keeptrack from your website.
You could download the list, all those different things.
But what's cool with, with us, and I want you to explain this part is you can have accessto zero first party data.
you can purchase that to Tartel.
What can they purchase about a user that signed up?
(07:49):
They can purchase health care records, photos and videos, genomic sequences, financialinformation, QuickBooks, Strava, social media.
We give you an avenue as a company to say, guess what?
If I want to better understand my consumers, I can use the identifier that I receive whenthey use Tartle Data Vault Connect.
(08:13):
I can use that identifier to go back to these groups of people.
and ethically source that data with all the same audit trail benefits, Compliance andgoodwill that happens when I'm doing it through Tartle.
And I can get the most longitudinal real-time data from my cohort of people.
And they don't have to be here.
Here's the thing.
When you typically have someone on your website or app, you can only capture data for thattime when they're on your website or app.
(08:39):
And you are restricted to what you can capture, but you can use this as an unlock.
So even when they're off system for you,
You can capture things that were never possible before.
A hundred percent.
That's the cool part.
Also what people don't realize, cause it sounds sketchy.
It's like, what are you scraping your data?
Where are you?
you keep buying this from third party data buyers?
Like where are you getting this?
(08:59):
Explain the privacy and security features like our Indian encryption user andoptimization, the granular consent management.
Yeah.
So we use, asymmetric, encryption principles, like really top end sort of stuff.
I would have to get nosebleed about it, but we could probably do another episode on it.
We also made sure that all of the data that's getting vaulted by people who are Tartlemembers is completely obfuscated from Tartle.
(09:23):
We can't see it, can't touch it, can't manage it, can't do anything.
I couldn't even tell you what's inside of it.
But what we wanted to do was create a mechanism that makes it efficient for people tosource that data directly from those people.
We are just an infrastructure bridge between consumer, patient, whatever you want to callthem, lead, OK, and you as a business.
That's all we're doing.
So whether it be research, business, ads, I mean, or enhancing a current product that youhave or if you're in market research, there's no better system in the world to use than
(09:52):
Tartle.
And if you go back to the elements of Data Vault Connect, this is something very excitingand enticing to the people that are currently part of your business population.
Yeah, and I think that the whole difference when it comes to the consent that we get isalso there's automated compliance tracking.
you know, we have the ability to track exactly what everyone was doing.
(10:17):
you know, cause we've talked to a lot of large companies with big legal firms, you know,and they're looking at our tech and the biggest concern is the privacy aspect.
And I want the business that's listening to this deciding to put our OAuth 2 button, howrest assured can they feel knowing that if they put this button on their site and their
revenue sharing, how can they be comfortable knowing that it's all legit?
(10:40):
Guys, I'm going to be honest.
We have spent a lot of money on expensive legal teams and very, very conservative firmsthat are very low risk tolerance people to make sure that what we were doing not only
meets the bar for what they require in terms of risk and compliance, but exceeds it.
(11:01):
And we've done it every single time.
And we had to build that into the technology to make sure it works for anybody.
I don't care if it's the department of defense.
I don't care if it's a healthcare company.
It doesn't matter who it is, but we are making sure that all the right things are done andwe are building all of the tools so that you can feel comfortable with the fact that no
(11:23):
headache is going to meet you later on down the road from using a service like this.
Yeah.
And then that's where I want to get into how simple the integration process is.
It's standard OAuth 2 protocols, drop-in button implementation.
have comprehensive SDK access and then our clear documentation support resources.
So just share how simple it is.
Guys.
(11:44):
We have a website.
Really easy to get to.
It's like the full repo, so your developers or anybody that knows how to Institutelightweight JavaScript.
Can put this in to any web app or any phone app that they choose to do so super easy to doand they can do it very quickly and we have all the explicit instructions in this software
(12:05):
development kit in this repo for other developers to come in and understand that.
we know best practices, they will see it, they will find very quick comfort in using DataVault Connect because it's built for them.
They will get it at the most technical level.
And the cool part is, here's the best part about Data Vault Connect and why you shouldinstall it.
Google and Facebook haven't done anything for you.
(12:27):
Yeah, maybe you got a quick sign up to your app, but it's actually not valuable over time.
Your greatest value comes from establishing relationships with the people that use yourtechnology.
if you establish that through data and doing the right thing, you're taking a stance thatbuilds long term trust with consumers.
And that's a very difficult thing to do in a world where so many people are trying to bidfor consumer trust, but don't actually have the technology or the philosophy married
(12:55):
together to support what those consumers need.
And so when you come and you say, I want to use Data Vault Connect, go for it.
sign up, use all these elements.
It's completely free for you to use.
the only downside, the only downside is that you would be stuck with Google or Facebook bynot installing this and not do right by your consumers.
(13:16):
That's it.
That's it.
Yeah.
All you have to do is choose to adopt it.
We will share revenue with you.
We will reduce your compliance issues and we will help you get access to data thatotherwise you have been unable to get access to.
So Tartel,
Data Vault Connect, we will put more of the elements in the description of the show notesafter we're done being live here in the studio.
You can check it out, learn more, reach out to us.
(13:38):
If you'd like to be an early adopter of this system, we'll help you walk you through it.
It'd be really, really cool.
We'd appreciate it.
We'd love to see people taking the charge.
Tartle.co.
Yeah, T-A-R-T-L-E dot C-O.
Thank you very much, everybody.
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