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April 25, 2025 23 mins

How can computer vision and AI reshape the future of coaching, player development, and fan engagement in sports? In today's episode of Tech Talks Daily, I sit down with Lauren Pedersen, CEO and co-founder of SportAI, to explore how AI brings advanced sports analysis to athletes and coaches everywhere, not just to elite professionals.

Lauren shares the inspiring journey that led her from New Zealand to Norway and from NCAA Division 1 tennis player to tech entrepreneur. SportAI is leading a movement to democratize access to professional-grade coaching tools, offering real-time tactical and technical analysis in racket sports like tennis, paddle, and pickleball. 

Using computer vision to track body movement and ball contact points from video alone without the need for wearables, SportAI delivers data-backed insights directly to coaches and players through integrations with camera-enabled courts and coaching platforms.

We also dive into how SportAI's technology serves sports organizations, academies, equipment brands, and broadcasters, providing valuable performance data and creating new revenue streams for local clubs. Lauren talks about the balance between AI and human coaching, how AI enhances but never replaces the coach's role, and why social engagement and player empowerment are at the heart of this sports technology evolution.

Lauren's vision stretches beyond racket sports, hinting at future expansions into golf, basketball, and baseball, wherever repetitive motion training can benefit from biomechanical analysis.
As the sports world embraces AI and camera technology at scale, what does this mean for the future of training, competition, and how athletes of all levels experience the game?

Tune in to learn how SportAI makes advanced sports insights accessible to all and what lies ahead for this exciting intersection of sports and technology.

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