3451: The Hidden Cost of Data: How NetApp Is Tackling the Sustainability Crisis in IT

What if the biggest sustainability challenge in tech isn’t hardware or cloud emissions, but the invisible mountain of unused data sitting in storage? That’s the question driving my conversation with Piero Gallucci, Vice President and General Manager for NetApp UK and Ireland, as we discuss how single-use data is quietly shaping the environmental and financial footprint of enterprise IT.

Piero explains that 38 percent of stored data is never used again, yet it continues to consume energy and resources indefinitely. He describes how this digital hoarding—often driven by regulatory caution and the overvaluation of data—has become one of the most overlooked contributors to emissions in modern infrastructure. With the rise of AI accelerating data growth by an estimated 50 percent, the challenge is no longer simply about capacity but responsibility. Through examples such as Aston Martin Formula One and the NFL, Piero outlines how NetApp is helping organizations identify unused data, automate lifecycle policies, and design intelligent, energy-efficient infrastructure that supports both innovation and sustainability.

We also explore the tension between AI adoption and environmental impact. As enterprises rush to train new models, Piero argues that smarter data governance, not bigger datasets, is the key to sustainable AI. He highlights the importance of educating teams on the true cost of data—both financial and environmental—and why leaders must build intentional strategies that align performance with purpose.

NetApp’s vision is clear: make data management as sustainable as it is powerful. But as AI reshapes how we store and use information, can the tech industry finally balance digital growth with environmental stewardship? And what would your company look like if every byte of data had to justify its existence? Share your thoughts after the episode.