From Deliverables to Outcomes: Emergn’s New Playbook for Digital Success

In November, Alex Adamopoulos, CEO of Emergn, joined me on Tech Talks Daily to talk about transformation fatigue and why so many well-intentioned change programs leave people drained rather than inspired. This time, he’s back with a sharper question: if traditional transformation is broken, what actually works? His answer is refreshingly direct. Product thinking is strategic thinking, and it belongs everywhere in the enterprise, not just in product teams.

In our conversation, Alex explains why HR, finance, and even legal teams now need product strategy skills as much as engineers or designers. He introduces Praxis, Emergn’s newly launched platform that rebrands their long-standing VFQ approach and now embeds product thinking across entire organizations. With its AI-powered coach Stella, Praxis is designed to support continuous learning while helping teams make better day-to-day decisions.

We also discuss why outcomes, not deliverables, have become the accurate measure of digital success. Alex likens it to leaders constantly returning to their boards like entrepreneurs on Shark Tank, demonstrating incremental value before securing the next round of support. This shift in accountability changes how teams plan, learn, and invest.

Another essential thread is the link between burnout and broken transformation models. Alex recently co-authored a paper with Harvard professor Amy Edmondson on “Breaking the Failure Cycle,” and he shares how adopting a product mindset can help organizations move past fatigue by focusing on outcomes, embracing uncertainty, and avoiding the endless reinvention trap.

Whether you’re in a global enterprise grappling with AI adoption or a smaller company rethinking strategy, this episode is a reminder that transformation is not a program but a continuous practice. Product thinking offers a practical path forward, one that makes strategy executable, measurable, and, most importantly, sustainable.