🚀 Tech, Marketing, and a Football Obsession—What Could Go Wrong?
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In this episode of TechBurst Talks, I sit down with my old mate Jon Buckthorp—Commercial Director of Differentiated, founder of Jon B Studios, and the kind of guy who juggles marketing, content, board advisory roles, and a questionable football allegiance (looking at you, Lincoln City).
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We cut through the noise of B2B marketing, diving into:
🔥 Why creativity is the secret weapon in tech marketing
🔥 The brutal truth about building a personal brand
🔥 How to stay authentic in a world of corporate BS
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Plus, we chat about Jon’s journey from Vodafone to his portfolio career, the future of B2B marketing, and—because he can’t help himself—football.
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This one’s raw, insightful, and packed with no-BS lessons on career, creativity, and making an impact. Tune in, laugh a little, and maybe even learn something.
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🎧 Listen on all major platforms
🎥 Watch the full video episode on YouTube: YouTube.com/@charlesreedanderson
Show Notes:
01:15 Welcome to TechBurst Talks with Jon Buckthorp
02:05 Jon's Journey in Tech and Marketing
04:00 The Birth of a Portfolio Career
05:10 Inside Differentiated: Creativity in B2B Marketing
06:36 Jon B Studios: Influencer Marketing Redefined
08:15 Challenges and Triumphs of Personal Branding
17:40 The Women's Sports Alliance: Promoting Women in Sports
19:45 Future Goals and Aspirations
21:30 B2B Tech Marketing: The Good, The Bad, and The Creative
22:50 Deliberate Marketing Strategies
23:33 B2B Marketing Success Stories
26:35 Challenges in 5G Marketing
28:20 Innovative Marketing Approaches
33:25 Personal Reflections and Career Advice
36:05 Fun and Personal Questions
41:40 Closing Remarks
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Find out more:Â
Differentiated Web Site Linkedin
Women's Sports Alliance Web Site  Linkedin
Follow Jon on LinkedIn X BlueSky
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Download Differentiated’s “Art and Science Research Report” here
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