059: AI & Advertising: From MAD MEN to MACHINE LEARNING

🚀 AI is transforming advertising, and in this episode, we dive deep into how digital out-of-home (DOOH) advertising is changing the game.

My guest, Dagny Lacka, founder of Flow City, explains how her company is using AI, foot traffic analytics, and real-time bidding to make billboard advertising as dynamic and targeted as online ads. No more two-week static campaigns—now brands can target the right people, at the right time, in the right place.

🎯 What You’ll Learn:

✅ How AI is revolutionising outdoor advertising

✅ The power of real-time ad buying & precision targeting

✅ How challenger brands are using AI to take on big advertisers

✅ The future of DOOH advertising—from 3D billboards to hyperlocal campaigns

🔥 Whether you’re in marketing, AI, or just curious about how technology is reshaping the industry, this episode is packed with insights you don’t want to miss.

🎧 Listen on all major platforms

🎥 Watch the full video episode on YouTube: YouTube.com/@charlesreedanderson

 

SHOW NOTES:

⏳ [00:00] Introduction

• Charles welcomes Dagny Lacka, founder of Flow City.

• Today’s topic: How AI is transforming the digital out-of-home (DOOH) advertising industry.

 

⏳ [01:30] What is Digital Out-of-Home Advertising?

• DOOH is modern outdoor advertising using digital billboards instead of static posters.

• Ads can now be traded in real time, rather than booked in weeks-long slots.

• More flexibility and precision targeting for advertisers.

 

⏳ [04:15] How Flow City is Changing the Game

• Flow City connects AI, foot traffic data, and ad space to help brands buy smarter and target better.

• Real-time audience insights: Ads are served when the right people are present.

• Example: A tech brand targeting London professionals can buy space at peak commute hours in key locations.

 

⏳ [08:30] Dagny’s Journey: From Journalism to AI & Advertising

• Started in TV advertising, later shifted into digital outdoor advertising.

• Founded Flow City to make advertising more data-driven and accessible.

• Early challenges: Moving from retail analytics to smart city-driven ad placements.

 

⏳ [12:00] AI & Footfall Analytics in Advertising

• Predicting audience movement in cities using AI.

• Why traditional retail analytics didn’t work, but DOOH was a perfect match.

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