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July 23, 2025 33 mins

How do you go from idea to impact—without wasting time or overbuilding too early?

In this episode, Joe Colantonio is joined by Mac, CTO at Wednesday Solutions, to dive deep into what it really takes to scale software smartly and sustainably. They explore the mindset and systems needed to go from MVP to product-market fit, how to think about scaling for 3 years (not forever), and the biggest distribution mistakes startups make.

You'll also hear hard-earned lessons on using AI tools effectively, when to skip hyped tech (like serverless), and why building great software isn't enough—you need distribution and insight to win.

Try out Insight Hub free for 14 days now: https://testguild.me/insighthub. No credit card required.

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