The Cost of a $100M Legacy: Built on Grit, Loyalty, and Leadership

Most family businesses survive on tradition. Few become legends.

In this episode of The $100 Million Mindset, Todd Liles sits down with Jimmie Dale of Baker Brothers Plumbing, Air & Electric. Jimmie didn’t just inherit the business—he bought it, signed the loans himself, and scaled it into one of the most trusted brands in the trades.

This is a story of ownership, discipline, and the faith it takes to lead a company into the $100M+ stratosphere.

You’ll learn how to:

-Lead differently when your name is on the line
-Build brand consistency that creates market dominance
-Expand into new trades without losing trust or culture
-Hire leaders from outside the trades—and train them to win
-Pick the right private equity partner (and protect your culture while doing it)
-Balance faith, discipline, and long-term legacy in a fast-scaling business

Mentioned in this episode:

• The shift from Yellow Pages to top-of-funnel media branding

• Private equity partnerships that triple your business without selling your soul

• Mindshare vs. clicks: why branding beats PPC

• Recruiting leaders from outside the industry

• Leading through faith, transparency, and personal growth

• Jimmie’s philosophy: “Serve first—success follows”

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

📌 Connect with Todd Liles: Website | Instagram | Linkedin

🔗 Full show notes and resources: www.toddliles.com/mindset