Why most ads fail...and how to build ones that feel unforgettable - Roy H. Williams

In Part 2 of our in-studio conversation with legendary ad wizard Roy H. Williams, we go deeper than tactics. This is a raw, no-BS masterclass in what it really takes to build a brand that sticks.

Roy unpacks why emotional storytelling beats clever slogans, why most business owners don’t have the courage to lead their brand—and how your story can become your superpower.

You’ll hear the real reason he walked away from short-term marketing wins, how he finds clients with staying power, and what makes ads like Scudamore’s “Shield of Love” and Elmer’s tribute to his mom so powerful. Spoiler: these ads can’t be copied—and that’s the whole point.

Roy challenges entrepreneurs to stop hiding behind mascots and logos and start building something only they could create. Because if you’re not willing to be the face of your brand, maybe you shouldn’t be building it.

What's Inside:

-Why storytelling beats logic in high-ticket advertising
-How to build a brand no competitor can steal
-The trap of short-term wins and “click-chasing”
-Why brand is more than a logo—it’s your values made visible
-What makes an ad unforgettable (and unstealable)

If this episode hit home, follow, review, and share it with a business owner who’s ready to grow with purpose. The $100 Million Mindset isn’t for the average—it’s for those bold enough to lead, scale, and leave a legacy.

Resources & Links:

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🔗 Full show notes and resources: www.toddliles.com/mindset