The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Episodes

#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium

September 22, 2025 • 29 mins
Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk a...
Mark as Played

#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate

September 19, 2025 • 25 mins
Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like AI, in ways that empower marketers to make smarter decisions, faster. Today, we're ...
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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience

September 18, 2025 • 34 mins
Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a design-driven, digital-first, vertically integrated and collaborative agency that b...
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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou

September 17, 2025 • 31 mins
When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to anticipate their evolving needs. We are here today in New York City at Opticon25 an...
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#734: Focusing on the marketing that matters with Tara Corey, Optimizely

September 15, 2025 • 26 mins
With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to leveraging new technologies and understanding evolving customer behaviors. ...
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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely

September 12, 2025 • 30 mins
Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicate balance between embracing new technologies and staying laser-focused on core busi...
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#732: Using AI to see video content with Meenal Nalwaya, Reka

September 11, 2025 • 20 mins
This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want, when and how they want it. To help me discuss this topic and some of the recent ann...
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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry

September 10, 2025 • 24 mins
Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across teams. Today, we're going to talk about how leading brands are leveraging automation ...
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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial

September 8, 2025 • 29 mins
Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're going to talk about how brands can navigate the ever-evolving retail landscape by p...
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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data

September 5, 2025 • 29 mins
Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-changing marketing landscape. Today, we're going to talk about how AI is poised to revo...
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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions

September 4, 2025 • 19 mins
This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment.Today we’re going to look at how marketing and communication execs are responding to the latest developments, plus the role of AI in both hiring and j...
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#727: Growing sales in uncertain times with Chris Cubba, Snipp

September 3, 2025 • 27 mins
What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth amidst economic uncertainty—something every brand leader is trying to figure out righ...
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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone

September 1, 2025 • 25 mins
If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI.Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics dashboards. To help me discuss this topic, I’d like to welcome Sean King, Chief Rev...
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#725: Consumer confidence...and caution...with Eric Miao, Attentive

August 29, 2025 • 25 mins
Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're going to talk about the evolving landscape of consumer confidence, especially among G...
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#724: Social commerce and the customer journey with Janna Navarro, Wpromote

August 27, 2025 • 19 mins
Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands must be fluid enough to engage meaningfully across channels while still connecting the...
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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia

August 25, 2025 • 28 mins
If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and tactics. Today, we're going to talk about the evolving landscape of travel loyalty ...
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#722: Agentic AI in retail with Dan Russotto, Furniture.com

August 22, 2025 • 21 mins
Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky.Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI to standardize product data across multiple retailers. To talk about Furniture.com’s ...
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#721: Making the most of peak season with Helaine Rich, ePost

August 20, 2025 • 22 mins
Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce landscape. Today, we are here at eTail Boston and we're going to talk about navigat...
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#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix

August 18, 2025 • 22 mins
AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behaviors, thereby enhancing customer satisfaction and loyalty. I’m thrilled to be joined by ...
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#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch

August 15, 2025 • 26 mins
Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel personalization, better customer outcomes, and real business value. Today we’re goin...
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