The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

Episodes

#777: Cisco's Chang Chang on how AI is turning the contact center into a profit center

December 1, 2025 • 25 mins
Is your contact center ready to become a profit center? Agility requires not just adopting new technologies like AI, but also fundamentally rethinking how we structure our teams, measure success, and interact with customers. It demands a willingness to experiment, learn, and adapt quickly in a constantly evolving landscape. Today, we're going to talk about how artificial intelligence is revolutionizing the contact center, transfo...
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#776: Black Friday Special: Zappi CMO Nataly Kelly on the high-stakes world of holiday advertising

November 28, 2025 • 26 mins
In a world drowning in data, is the 'big creative idea' for a holiday campaign an endangered species, or is it more critical than ever? Agility requires not just moving fast, but moving with confidence. It's the ability to validate creative instincts with real-world data, ensuring that your biggest bets are also your smartest ones. Today, we're going to talk about the high-stakes world of holiday advertising and the delicate bala...
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#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions

November 26, 2025 • 28 mins
For most entrepreneurs, the exit is the goal, as well as the end of at least that part of their story. But what if the end is actually a new beginning? Agility requires a deep understanding of your brand's core purpose and the conviction to protect it. This often means having the courage to reverse a decision that was once seen as the ultimate success. Today, we're going to talk about brand integrity, the founder's paradox of bui...
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#774: Seel CRO Laura Huddle on seeing customer returns as an opportunity

November 25, 2025 • 21 mins
What if the most dreaded part of your customer's journey: the return, was actually your biggest untapped opportunity for growth?Agility requires brands to re-examine every part of the customer journey, especially the challenging post-purchase phase, and find hidden opportunities to adapt and strengthen customer relationships. It demands we turn operational liabilities into strategic assets. Today, we're going to talk about somethi...
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#773: Building loyalty and trust through focused innovation with Lindsey Kling, Coterie

November 24, 2025 • 28 mins
How can your brand build genuine loyalty that translates into long-term business value when customer expectations continually evolve? Agility demands a deep understanding of your customer, a willingness to experiment, and the ability to pivot quickly when needed. Today, we're going to talk about building loyalty and trust through focused innovation, specifically within the competitive landscape of the baby care market. To help ...
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#772: Contentful CMO Elizabeth Maxson on AI-augmented human creativity in marketing

November 21, 2025 • 23 mins
With increased AI Adoption, is the most valuable skill for a modern marketer empathy with customers, or is it successfully prompting? Contentful, in partnership with Atlantic Insights, The Atlantic’s marketing research division, recently conducted a study of over 425 marketing decision makers including 103 CMOs. This study, “When Machines Make Marketers More Human,” challenges the notion that AI will replace many marketing functio...
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#771: Design Systems as a Digital Transformation Catalyst with Nigel Dennis, The Office of Experience

November 20, 2025 • 28 mins
What if the very system you invested in to create brand consistency and efficiency is now the biggest thing slowing down your digital transformation and costing you innovation? Agility requires more than just speed; it demands a shared language and a foundational framework that allows teams to build, test, and innovate without being crushed by the weight of their own complexity. This episode is brought to you by The Office of Exp...
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#770: Constant Contact CEO Frank Vella on how B2B marketers and SMBs can partner for success

November 19, 2025 • 23 mins
Is the increasing investment in marketing by SMBs a sign of growth and optimism, or is it masking a deeper struggle with confidence and effectiveness? Agility requires not only adapting to the rapid pace of technological change but also understanding the core challenges faced by your customers, like SMBs struggling to measure marketing ROI. It also demands a willingness to simplify complex tools and processes, empowering business...
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#769: Zoom CMO Kim Storin on why growth problems are often brand problems

November 17, 2025 • 28 mins
In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked. Today, we're going to talk about a fundamental truth that...
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#768: Infios Chief Innovation Officer Eugene Amigud on use-case driven success with AI

November 14, 2025 • 33 mins
How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy systems, especially in the rapidly changing world of AI-driven consumer experiences? Agility requires adopting new technologies while fundamentally shifting how teams operate, experiment, and learn from data. It demands a cultural evolution that embraces change and empowers individuals t...
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#767: Krisp.ai Co-Founder Arto Minasyan on voice AI and the customer experience

November 13, 2025 • 21 mins
What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity? This episode is brought to you by Krisp.ai, the all-in-one voice AI that makes every conversation sound professional. With industry-leading noise cancellation, real-time accent conversion, accurate transcription, and smart call summaries, Krisp helps teams and individuals stay clear and productive. Trusted ...
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#766: Square CMO Lindsey Irvine on connecting with customers through community-driven storytelling

November 12, 2025 • 29 mins
As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It’s about finding strength not in shouting lo...
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#765: Hexagon AB's George Chang on building a unified system of marketing measurement

November 10, 2025 • 25 mins
When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?Agility requires the willingness to be wrong and the systems to prove it quickly. It’s about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions. Today, we're going to talk about moving beyond ‘b...
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#764: Closing the gap between brand promise and brand experience with Mark Wagner, Horizontal Digital

November 7, 2025 • 19 mins
What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know? Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action. We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and cus...
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#763: Pega CTO Don Schuerman on how AI can pay down tech debt and accelerate digital transformation

November 6, 2025 • 28 mins
Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at...
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#762: Scaling a brand while maintaining local differentiation with Renaud Delaquis, Coastline Academy

November 5, 2025 • 27 mins
With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going ...
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#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood on the AI-driven reinvention of marketing

November 3, 2025 • 29 mins
What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the ...
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#760: Nestlé's Daniel Damasio on successful marketing transformation that is both global and local

October 31, 2025 • 25 mins
When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability? Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data’s CDP World in...
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#759: Transcend's Phyllis Fang on personalization utilizing data privacy by design

October 30, 2025 • 32 mins
With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility. Today, we're going to talk...
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#758: Lovesac CEO Shawn D. Nelson on building a resilient brand in an uncertain world

October 29, 2025 • 28 mins
What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized ...
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