The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
January 26, 2026 • 20 mins
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook?
Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data,...
Mark as Played
January 23, 2026 • 28 mins
What happens when your best customer is no longer a person, but an AI agent acting on their behalf?
Agility requires not just adapting to new technologies, but fundamentally rethinking the customer journey when those technologies change the very definition of a customer. It demands a proactive stance on what’s next, rather than a reactive one.
Today, we're going to talk about the seismic shifts happening in e-commerce, fresh off ...
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January 21, 2026 • 27 mins
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI?
Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywo...
Mark as Played
January 19, 2026 • 29 mins
When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still afford, or is it the only thing that can actually save you?
Agility requires brands to move beyond seasonal planning and into a state of continuous listening. It’s about having the insight and infrastructure to pivot your customer experience strategy in real-time based on economic signals...
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January 16, 2026 • 30 mins
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.
Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail.
Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shif...
Mark as Played
January 14, 2026 • 35 mins
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?
Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.
Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how unde...
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January 12, 2026 • 27 mins
With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion?
Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system tha...
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January 9, 2026 • 30 mins
What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down?
Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights.
Today, we're going to talk a...
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January 8, 2026 • 31 mins
This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com
As we look ahead to the next holiday season, will your ma...
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January 7, 2026 • 29 mins
With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can’t be automated at all?
Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It’s about integrating the power of AI without losing the soul of the brand.
Today, we're going to talk abo...
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January 5, 2026 • 28 mins
What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control?
Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosystem you don't fully control.
Today, we're going to talk about how generative AI is cr...
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January 2, 2026 • 29 mins
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards?
Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—b...
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December 31, 2025 • 28 mins
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your compan...
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December 29, 2025 • 26 mins
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual prefe...
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As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business?Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy ...
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December 24, 2025 • 15 mins
In this episode I’m going to do something a little different. As we wind down for the year, we’re going to be running some of our favorites from 2025 until the new year begins.Let’s take a look back at some of the overall themes discussed and point out a few highlights for me. I won’t be able to highlight everything of course but I found 5 themes really interesting. And, I won’t lie - I had a little help from AI in doing this. But ...
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December 22, 2025 • 25 mins
Why are so many companies spending billions on AI, only to see their most ambitious projects stall out before they ever impact the customer experience?
Agility requires more than just a fast-moving marketing team. It requires the foundational ability to connect disparate systems and data sources, allowing new technologies like AI to be implemented and scaled, not just piloted.Today, we're going to talk about the single biggest, an...
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December 19, 2025 • 32 mins
What if the most valuable part of your next conversation with an AI wasn't the answer it gave, but the ad it served?
Agility requires more than just adopting new platforms; it demands a complete re-imagination of how brands provide value within them. It challenges us to move from interruption to integration, ensuring our presence is not only seen but welcomed.
Today, we're going to talk about a potentially significant shift in di...
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December 17, 2025 • 26 mins
What if every AI interaction with a customer built upon the last, instead of starting from scratch every single time, or at least having it feel that way?
Agility requires not just reacting quickly to customer needs, but learning continuously from every interaction to anticipate the next one. This means our technology, especially our AI, can't operate with amnesia; it must have a persistent, shared memory.
Today, we're going to t...
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December 15, 2025 • 27 mins
What if the biggest risk in deploying AI isn't the technology itself, but how your team is able to understand its most significant benefits?
Agility requires more than just adapting your technology stack; it demands a flexible brand narrative and a creative approach that can evolve with customer sentiment and cultural shifts. This is particularly true when tackling a topic as hyped and misunderstood as artificial intelligence.
To...
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