The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
February 9, 2026 • 29 mins
What if the biggest threat to your brand’s integrity isn't a competitor, but the sheer volume of unmanaged, ungoverned, and untraceable content your own teams are creating every single day?
Agility requires more than just speed; it demands a solid foundation of control and intelligence. It's the ability to create, adapt, and deploy content at the pace of the market without sacrificing governance, consistency, or compliance.
Today...
Mark as Played
February 6, 2026 • 31 mins
As every brand rushes to adopt generative AI, what if the greatest competitive advantage is no longer about speed and scale, but about sounding uniquely, verifiably human?
Agility requires moving beyond the hype of new technology to strategically apply it for true differentiation. It’s about being smart and selective, not just fast.
Today, we're going to talk about a paradox at the heart of modern marketing. Generative AI has pro...
Mark as Played
As a marketing leader, you often spend so much time on the strategies and tactics that keep your brand growing that it’s difficult to keep up with what’s going on in the background with the platforms and the companies behind them.
While agility requires a flexible technology stack, it also requires a leadership mindset that can distinguish market noise from genuine strategic opportunity, and filter out the hype to understand the s...
Mark as Played
February 4, 2026 • 23 mins
With every board member and CEO demanding a generative AI strategy yesterday, how much of the conversation is about creating real business value versus simply not being left behind?
Agility requires more than just speed; it demands a fundamental shift in how we approach problem-solving and storytelling, especially when a technology like AI re-writes the rulebook.
Today, we're going to talk about the real tension that exists betwe...
Mark as Played
February 2, 2026 • 30 mins
We've spent years trying to make our chatbots sound more human, which is great. But what if the larger goal should have also been to make them as useful as possible while we’re at it?
Agility requires more than just adopting the latest technology; it demands a fundamental rethinking of customer engagement, moving from reactive responses to proactive problem-solving.
Today, we're going to talk about the next evolution of AI in cus...
Mark as Played
January 30, 2026 • 28 mins
What if the biggest risk to your marketing AI strategy isn't the technology itself, but the org chart it's fracturing?
Agility requires more than just speed; it demands a framework of trust and collaboration. When it comes to AI, this means your ability to innovate is directly tied to your ability to partner effectively across the organization, especially with IT and security.
Today, we're going to talk about a critical tension p...
Mark as Played
January 28, 2026 • 25 mins
When an AI agent makes a decision that costs your company millions in a lawsuit, who do you fire?
Agility requires both the speed to adopt new technologies like AI agents, as well as the foresight to build the guardrails that prevent that speed from driving your brand off a cliff.
Today, we're going to talk about the hidden crisis brewing behind the AI revolution: the accountability gap. As companies race to replace roles with au...
Mark as Played
January 26, 2026 • 20 mins
For years, we've heard about AI transforming software development. But what if that same level of agentic, AI-driven collaboration could be applied not just to writing code, but to writing your entire go-to-market playbook?
Agility requires that your go-to-market teams operate at the speed of insight, not at the speed of manual data entry and fragmented workflows. This means empowering them with tools that don't just provide data,...
Mark as Played
January 23, 2026 • 28 mins
What happens when your best customer is no longer a person, but an AI agent acting on their behalf?
Agility requires not just adapting to new technologies, but fundamentally rethinking the customer journey when those technologies change the very definition of a customer. It demands a proactive stance on what’s next, rather than a reactive one.
Today, we're going to talk about the seismic shifts happening in e-commerce, fresh off ...
Mark as Played
January 21, 2026 • 27 mins
For the last two decades, marketers have lived by the decisions one company has made and the experience customers have with that company’s search bar (and in many cases, browser). But what happens when Google is dethroned by an AI?
Agility requires not just adapting to new channels, but fundamentally rethinking the entire customer discovery journey when the rules are rewritten overnight. It’s about moving from optimizing for keywo...
Mark as Played
January 19, 2026 • 29 mins
When 62% of your customers are making decisions based on deals and discounts, is investing in premium customer experience a luxury you can still afford, or is it the only thing that can actually save you?
Agility requires brands to move beyond seasonal planning and into a state of continuous listening. It’s about having the insight and infrastructure to pivot your customer experience strategy in real-time based on economic signals...
Mark as Played
January 16, 2026 • 30 mins
Retail Media Networks are generating billions of dollars, but not all brands benefiting from them equally.
Agility requires more than just shifting budgets to the newest channel; it demands a fundamental rethinking of how internal teams collaborate and how technology is applied to the unique environment of retail.
Today, we're going to talk about the nuanced reality of Retail Media Networks. They represent one of the biggest shif...
Mark as Played
January 14, 2026 • 35 mins
In a world obsessed with Martech optimization and AI, is the most overlooked competitive advantage simply understanding how the human brain actually works?
Agility requires more than just adapting to new technologies; it requires a deep, empathetic understanding of the timeless human behaviors that drive customer decisions.
Today, we're going to talk about the intersection of marketing and human psychology. We'll explore how unde...
Mark as Played
January 12, 2026 • 27 mins
With AI like ChatGPT now handling the customer journey from search to potentially the entire transaction, are we about to witness the end of the brand website as the primary point of conversion?
Agility requires not just reacting to new technologies like AI, but proactively redesigning the core operating model of the marketing organization. It demands a shift from mastering a set of fixed channels to building a flexible system tha...
Mark as Played
January 9, 2026 • 30 mins
What if I told you that for every new dollar you’ve added to your marketing budget in the last two years, your actual impact on customers has gone down?
Agility requires moving beyond the muscle memory of simply increasing ad spend. It demands a continuous reassessment of what truly connects with customers and a willingness to pivot creative strategy based on real-time cultural and emotional insights.
Today, we're going to talk a...
Mark as Played
January 8, 2026 • 31 mins
This episode is brought to you by Novi. Novi is the infrastructure powering brand growth in AI commerce. By connecting brands, certification bodies, and major retailers, Novi ensures verified product data is accurate, consistent, and surfaced where shoppers and AI models search, turning credibility into authority, visibility, and conversion. Learn more at noviconnect.com
As we look ahead to the next holiday season, will your ma...
Mark as Played
January 7, 2026 • 29 mins
With AI poised to generate nearly infinite content, personalization, and experiences, is the single most important thing marketers should be focused on actually something that can’t be automated at all?
Agility requires not just adopting new technologies, but knowing when and how to double down on timeless human principles. It’s about integrating the power of AI without losing the soul of the brand.
Today, we're going to talk abo...
Mark as Played
January 5, 2026 • 28 mins
What if the foundation of your digital strategy, your corporate website, is becoming less important than the conversations happening about your brand in places you don't control?
Agility requires a fundamental shift in mindset, moving beyond just broadcasting your message on owned channels to actively shaping the narrative across an entire ecosystem you don't fully control.
Today, we're going to talk about how generative AI is cr...
Mark as Played
January 2, 2026 • 29 mins
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards?
Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—b...
Mark as Played
December 31, 2025 • 28 mins
As the year wraps up, we are replaying some of our favorite conversations from 2025, including this one!What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is?Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your compan...
Mark as Played
Popular Podcasts
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.
Listen to the latest news from the 2026 Winter Olympics.
Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.
The 2026 Winter Olympics in Milan Cortina are here and have everyone talking. iHeartPodcasts is buzzing with content in honor of the XXV Winter Olympics We’re bringing you episodes from a variety of iHeartPodcast shows to help you keep up with the action. Follow Milan Cortina Winter Olympics so you don’t miss any coverage of the 2026 Winter Olympics, and if you like what you hear, be sure to follow each Podcast in the feed for more great content from iHeartPodcasts.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.