The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
October 27, 2025 • 29 mins
Marketing is quickly evolving - is your team agile enough to navigate the waters of evolving customer expectations, best practices in marketing measurement, and the rise of AI?Agility requires more than just quick reactions; it demands a proactive understanding of emerging trends and the ability to adapt your strategies, processes, and tech stack accordingly. It's about building a brand that can continuously learn and evolve.Today...
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October 24, 2025 • 21 mins
Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media....
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In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with?
Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, cr...
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October 22, 2025 • 30 mins
What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine?
Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with a...
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October 20, 2025 • 27 mins
Is your marketing organization built for disruption or doomed to be disrupted?
Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value.
Today, we're going to talk about how leading marketing organizations are leveraging A...
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October 17, 2025 • 29 mins
Is your organization truly agile, or are you still clinging to outdated processes and siloed teams instead of a platform mindset?Agility requires a fundamental shift in mindset, embracing collaboration, rapid iteration, and a willingness to adapt to change. It demands a commitment to not just talking about silos, but meaningfully breaking them down, while fostering a culture of shared ownership across the organization.Today, we're...
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October 15, 2025 • 27 mins
In today's hyper-competitive retail landscape, is it even possible to build a sustainable brand without a thorough, real-time understanding of your customer and your market?
Agility requires more than just fast reactions; it demands proactive insights driven by robust, real-time data. It's about anticipating the next move, not just responding to the last one.
Today, we're going to talk about the critical role of real-time data i...
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October 13, 2025 • 24 mins
With all the fragmentation in the media landscape, how can brands cut through the digital noise and create meaningful connections with their customers... without resorting to yet another intrusive pop-up ad?Agility requires not only adapting to changing consumer behaviors but also proactively anticipating them. It demands a willingness to experiment with new channels and tactics, even those that might be considered “traditional"To...
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October 10, 2025 • 20 mins
Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer?
Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time.
Today, we're going to talk about the critical role of data reliability an...
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October 9, 2025 • 25 mins
How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity?
Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adj...
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October 8, 2025 • 16 mins
Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the stro...
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October 6, 2025 • 24 mins
In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships?
Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn.
Toda...
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October 3, 2025 • 28 mins
Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI?
Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value.
Today, we are in New York City at Contentsquares CX...
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The customer journey guides the lifetime value of our most important audiences, yet how do we ensure that we are planning, mapping, managing, and optimizing these journeys effectively?
Agility requires a deep understanding of your customer's journey and the ability to adapt your strategies and tactics in real-time. It also demands a willingness to experiment, learn, and iterate quickly, embracing change as an opportunity rather t...
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October 1, 2025 • 31 mins
Are marketers ready to relinquish some control and embrace a future where autonomous agents handle complex tasks and act as always-on collaborators?
Agility requires adapting to change while also anticipating it, and being ready to adapt when new ways of doing things mean better outcomes for customers and the brand. Today, we're going to talk about how marketers can bring agentic marketing to life with actionable data, cross-depar...
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September 29, 2025 • 30 mins
How do we future-proof the digital payment experience so it becomes invisible to customers—yet keep it working harder than ever for brands?Agility requires a deep understanding of how technology can simplify the customer journey without compromising security or trust.
Today we’re going to talk about the future of secure digital payments, how in-app and frictionless experiences are redefining customer loyalty, and why platform prov...
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September 26, 2025 • 30 mins
AI, real-time marketing, and influencer partnerships can be amazing ways to reach customers, but how do you manage the risk they could potentially bring to your brand and reputation—in an instant?
Agility requires a willingness to adapt quickly to changing market conditions and customer expectations. It also demands the ability to experiment, learn, and iterate on strategies in real-time.
Today, we're going to talk about navigat...
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September 25, 2025 • 30 mins
This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.devAgility requires a nuanced understanding of not just the technology at hand, but also the internal capabilities and collaborative potential within ...
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September 24, 2025 • 21 mins
Is your brand's marketing strategy feeling a little… seasoned? In today's social media landscape, clinging to outdated tactics can mean clinging to what was hot just last week. If you feel like it's time to inject some youthful energy into your approach, how can you do it authentically?
Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your audience and the platforms th...
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September 22, 2025 • 29 mins
Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years?
Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no longer enough to react; you have to predict and influence.Today, we're going to talk a...
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