The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing industry trends, such as AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech futurist, artificial intelligence transformation advisor, and consultant to leading brands, speaker, entrepreneur, and best-selling author. The show provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve. Topics include AI adoption, agentic commerce, brand strategy, content strategy. marketing operations, advertising technology, marketing analytics, and more.

Episodes

#859: University of Phoenix Chief Strategy Officer Ruth Veloria on higher education and the workforce of the future

May 13, 2026 • 32 mins
With the half-life of professional skills shrinking every year, is the traditional model of corporate learning and development fundamentally broken, and what role should employers play in the new era of continuous education? Agility requires a workforce that can adapt and acquire new skills as quickly as the market changes. This means the old models of education and professional development must be re-engineered for a world that d...
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#858: MarketingOps CEO Mike Rizzo on Marketing Operations as a strategic driver of growth

May 11, 2026 • 29 mins
Most leaders see Marketing Ops as the team that keeps the trains running on time, essentially the plumbers of the marketing department. But what if I told you they’re actually positioned to be the architects of your company’s most durable competitive advantage? Agility requires moving beyond the transactional nature of campaigns and technology. It demands building a durable, responsive ecosystem around your brand, one that can lis...
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#857: Tealium's Zack Wenthe on the hidden challenge of AI-driven commerce

May 8, 2026 • 27 mins
As you race to adopt AI-powered shopping experiences, are you creating a new data black box that will make your customer journey less understood, not more? Agility requires not just the speed to adopt new channels like generative AI, but the foresight to ensure these new touchpoints don't become blind spots in your customer journey. It demands that our data strategy evolves as quickly as our customer-facing technology. Today, we'...
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#856: CRMC Keynote Speaker Kaihan Krippendorff on making sure your brand is a disruptor not disrupted

May 7, 2026 • 25 mins
When you look at your five-year strategic plan, how much of it is dedicated to defending your current market share versus actively making it obsolete?Agility requires more than just reacting quickly to market shifts; it demands the foresight and structure to initiate those shifts yourself. This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers...
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#855: Fullstory President Jason Wolf on moving from observation to actively assisting digital customers

May 6, 2026 • 22 mins
What's the bigger blind spot for most brands’ digital experience: knowing that a customer is struggling, or understanding why and being able to help them in that exact moment? Agility requires not just identifying customer friction quickly, but having the tools to resolve it in the moment. It’s about shortening the gap between insight and action to create better experiences, faster.Today, we're going to talk about a strategic evolu...
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#854: PGA TOUR's Zach Carlson on creating an amazing fan experience

May 4, 2026 • 21 mins
In an era dominated by high-definition home entertainment and endless digital distractions, what does it take to convince a fan that a live, in-person experience is not just worth their time and money, but is something they can't afford to miss? Agility requires not just having a plan, but building a system to listen and respond to your audience in real time. It’s about turning feedback from a retrospective report into an in-the-m...
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#853: Sköna CEO Jenny Sagström on design consistency in high-growth brands

May 1, 2026 • 27 mins
In the race for B2B growth, we often prioritize speed over everything else. But what's the real cost when your brand starts to look like a collection of spare parts cobbled together by different teams? Agility requires a strong, foundational framework to enable speed without sacrificing coherence. It's about empowering teams to move quickly and independently, while still ensuring every customer touchpoint feels like it comes from ...
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#852: Zoom Room CEO Mark Van Wye on agile dogs and agile brands

April 29, 2026 • 25 mins
What if your most visible, most exciting product wasn't your real product at all, but was actually a Trojan horse for building a much deeper, stickier customer relationship? Agility requires more than just a willingness to change; it demands a deep understanding of what truly motivates your customer, allowing you to evolve your model in service of their emotional outcomes, not just their transactional needs. Today, we're going to...
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#851: CRMC Keynote Speaker David Avrin on customer loyalty and being easy to do business with

April 28, 2026 • 27 mins
What if the key to customer loyalty isn't about creating memorable, delightful moments, but about being utterly forgettable in the best possible way? Agility requires more than just rapid campaign execution; it demands a deep-seated ability to re-evaluate and re-engineer core processes in response to shifting customer expectations.Today, we're going to talk about the powerful, and perhaps counterintuitive, idea that the greatest p...
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#850: Newell VP of E-commerce Tambi Younes on expanding the operational limits of ecommerce capabilities

April 27, 2026 • 26 mins
What's the real cost of only having the bandwidth to focus on your top-performing products?Agility requires systems and processes that not only respond to change but also proactively manage complexity across an entire portfolio. It’s about creating the capacity to act on every opportunity, not just the most obvious ones. Today, we're going to talk about a critical breaking point for large consumer brands: the operational limits of...
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#849: Siteimprove CEO Nayaki Nayyar on what it means to take a holistic view of digital experience

April 24, 2026 • 28 mins
In the rush to implement AI across the customer experience, are we at risk of creating more digital barriers than we're breaking down? Agility requires a holistic view of the entire digital experience. It's the ability to see not just how individual channels are performing, but how they work together to serve every potential customer, inclusively and intelligently. Today, we're going to talk about what it takes to build that holi...
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#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty

April 23, 2026 • 40 mins
What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time? Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories. Today, we'...
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#847: Acquia CMO Jennifer Griffin Smith on MarTech that delivers beyond the hype

April 22, 2026 • 32 mins
Now that AI can generate endless content, what is the true strategic value of a human-led content strategy? Agility requires more than just adopting the latest tools; it demands a foundational strategy that allows you to integrate new capabilities without disrupting the core customer experience. This means being able to distinguish between a promising innovation and a distraction. Today, we're going to talk about moving beyond th...
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#846: Red Points' Daniel Shapiro on brand protection in a deepfake world

April 20, 2026 • 30 mins
In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online? Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value. Today, ...
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#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI

April 17, 2026 • 27 mins
We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong? Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports. Today, we're going to talk abo...
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#844: adMarketplace's John Nitti on GEO and the future of paid search

April 15, 2026 • 23 mins
For over two decades now, many marketers have built their careers on mastering Google and paid search. What if the playbook you spent your entire career perfecting is about to become obsolete? Agility requires not just adapting to new technologies, but a willingness to fundamentally question and reimagine the foundational channels you've built your business on. It demands that we look beyond incremental improvements and prepare fo...
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#843: Pega's Matt Healy on the hidden costs of outdated technology

April 14, 2026 • 25 mins
What if the biggest obstacle to your AI strategy isn't the algorithm, but the 20-year-old software your team is forced to use every day? Agility requires not just a willingness to adopt new strategies like AI, but also the courage to dismantle the legacy systems that hold your people and processes captive. Today, we're going to talk about the hidden costs of outdated technology. While many leaders are focused on implementing the ...
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#842: Braze Chief Product Officer Kevin Wang on how AI has forever changed product development

April 13, 2026 • 28 mins
With AI promising to accelerate everything, is the most important role for a leader now to be the one who knows when to hit the brakes? Agility requires a balance between the rapid adoption of new technologies and the strategic wisdom to know which ones will actually deliver customer value. It's less about moving fast and more about moving in the right direction. Today, we're going to talk about how AI has permanently changed pro...
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#841: NiCE CMO Michelle Cooper on the most common mistake brands make with AI and CX

April 10, 2026 • 21 mins
We've all been sold the dream of AI transforming the customer experience, but what if the most common approach is actually making it worse? Agility requires more than just implementing new technology; it demands a deep understanding of the human interactions that technology is meant to support. It’s about adapting your tools and processes to enhance human judgment, not just automate it. Today, we're going to talk about moving bey...
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#840: Adobe's Hannah Elsakr on what happens after the hype: operationalizing AI at enterprise scale

April 8, 2026 • 36 mins
Is generative AI on track to become the biggest productivity unlock for marketers since the internet, or will it forever be stuck in endless pilot projects and one-off experiments? Agility requires moving beyond isolated experiments and embracing the systemic redesign of core creative and marketing workflows. It's about building the operational muscle to not just adopt new technology, but to integrate it into the very fabric of ho...
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