The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry's trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, martech and artificial intelligence transformation advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
Episodes
We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere?
Agility requires remembering who pays the bills: the customer. When shiny new tech shows up, it’s tempting to sprint after it—often leaving the actual human in our dust.
T...
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June 30, 2025 • 24 mins
Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake?
We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
Agility is less about bolting on new features just because the tech is available and more about making tomorrow’s experiences feel intuitive and natural to the end custo...
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June 27, 2025 • 26 mins
If AI can amplify every employee’s reach ten-fold, how ready is your organization to harness that network effect?
We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.
Agility isn’t about adding more tech; it’s about multiplying human impact. Today we’re exploring the network effect of AI and how it helps employees create powe...
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June 25, 2025 • 28 mins
If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline?
To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform for customer feedback. About Dana BodineDana is an experienced marketing executive and currently serves as Vice President of Marke...
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June 23, 2025 • 23 mins
What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet?
While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals.
Today we’re digging into how AI is revolutionizing brand partnersh...
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What if your biggest customer experience problem isn’t your marketing… but your inventory spreadsheet?
In the era of one-click checkouts, Prime delivery expectations, and endless online channels, brands are pouring millions into customer acquisition—only to lose customers post-purchase. Why? Because they can’t deliver what they just sold.
Today’s guest says the future of e-commerce success doesn’t lie in a flashier storefront or ...
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June 18, 2025 • 24 mins
Agility can often get framed as driving massive transformation—but sometimes it’s the milliseconds that matter. When every digital moment counts, small gains in speed and efficiency can have a disproportionately large impact on customer lifetime value and brand loyalty.
If you could speed up every digital interaction your customers have with your brand by a full second, what would that be worth to your business?Today we’re going t...
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June 16, 2025 • 31 mins
Is your CMS holding your creativity—and marketing growth—hostage?
When speed and agility are everything, most marketing teams are still stuck in the slow lane—waiting on developers to publish updates, launch campaigns, or even fix a typo. Sound familiar? Today’s guest says it’s time for marketers to take the wheel.
Mark Wheeler, Chief Marketing Officer at Storyblok is here to talk about redefining what a CMS should be—with a comp...
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What if your most loyal customers are the ones you helped spend less?Agility in marketing isn't just about moving faster — it's about aligning brand intentions with customer outcomes in real-time, even when that means giving up short-term gains to earn long-term trust.
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how Telenet is transforming customer loyalty in a saturated market ...
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June 12, 2025 • 19 mins
Welcome to this episode, brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications.
Agility requires an attention to process and a commitment to continuous improvement. It also requires a culture of agility. Today we’re going to talk about talent in an AI environment, and the critical role that human teams play in an AI environment...
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Agility at enterprise scale means building systems that not only make millions of micro-decisions, but also keep humans at the center — creating experiences that are timely, relevant, and respectful of the customer.What if your data knew your customers better than your frontline employees — and used that insight to serve, not sell?
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how...
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June 9, 2025 • 22 mins
What if you could test drive your entire customer experience — before even writing a line of code?
Agility isn’t just about reacting fast — it’s about thinking ahead, designing deliberately, and testing before committing. In an age where customer expectations shift by the minute, businesses can’t afford to just “build and hope.”
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re exploring how Generative ...
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June 6, 2025 • 30 mins
What if your agentic AI could innovate autonomously—and still follow your business rules?
Agility in the age of AI doesn't just mean speed. It means predictability, accountability, and the ability to innovate autonomously without businesses losing control of what is important, and what their customers value.
Today we are here at PegaWorld 2025 at the MGM Grand in Las Vegas, and we’re going to talk about how enterprises are starti...
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Agility requires finding ways to stay one step ahead of the competition, as well as in anticipating customers’ needs.
So how does a brand maintain this speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result?
Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like ...
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June 2, 2025 • 30 mins
When consumers can get AI-generated designs completely customized to their needs, what does this mean for the future of brands and the customer experience?
I have two guests on my show today: one is the founder of one of the world’s most iconic shoe brands, and the other is the co-creator of the first AI-designed commercial shoe.
Today we’re going to talk about what it takes to innovate and grow a brand and how things are both si...
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My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride.
Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done.
To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice Pre...
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May 28, 2025 • 25 mins
If brand loyalty is so critical, why does it feel like most companies are treating it like an afterthought by propping it up with outdated programs and hoping customers won’t notice?
Agility requires a complete rethinking of how we approach customer loyalty — not as an afterthought at the end of the funnel, but as a core driver of long-term brand value and experience strategy.
Today, we’re going to talk about the evolution of cus...
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With AI as an accelerant, marketing is evolving at a breakneck pace, and brands are being challenged to maintain authenticity while scaling globally. How do you build a cohesive, authentic brand identity across diverse markets, cultures, and digital platforms—all while leveraging AI-driven personalization?
Joining me today is Emily Ward, VP of Global Marketing at Turnitin, a leading edtech brand focused on academic integrity and s...
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May 23, 2025 • 27 mins
This show is brought to you by the Online Scrum Masters Summit, taking place virtually on June 17-19, with more information at: http://www.onlinescrummasterssummit.com
What if the most powerful tool for driving agile transformation isn’t a framework or a ceremony—but a dashboard?
Today’s guest believes data may be the most underused lever for agility in large organizations. Gabrielle Wieczorek is a Scrum Master and Certified Ag...
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There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to welcome Dominic Minogue, CEO of Dirty Water, the world's first session hard seltzer, and...
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