Mary Adams: What is intangible capital and why does it matter?

Organizations today build value through things that, not long ago, were not really measurable, and therefore not recognized as important. But the world has changed, with intangible capital comprising 90% of the S&P 500. Mary Adams is co-author of the book Intangible Capital and co-founder of Insights7. We talk about the different forms of intangible capital, like relationship capital, natural capital, structural and strategic capital. How can they be measured, and how can we translate them into KPIs and OKRs to help us improve them?